- Manage multiple client accounts; develop positive working relationships with all customer touch points.- Drive client retention, renewals, upsells, and client satisfaction.- Work closely with execution teams to determine results for customer success and drive requirements as needed.- Partner with internal cross-functional teams to understand customer goals and key performance metrics.- Work closely with finance on managing revenue goals.

- Managed & delivered an integrated digital marketing program including SEO, SEM & web analytics for a US based BFS provider

• Consulted multiple multinational corporations in the US, Canada and India to formulate digital marketing strategy (primarily in the finance industry).• Responsible for end to end project management including roadmap creation and execution of multi-million-dollar projects.• Lead data analysis on site performance across various channels to derive actionable insights that enabled continuous optimization. Helped acquire 20% more leads for a US Banking client which generated millions of dollars in revenue and scale lead generation by 2X for a Canadian Banking client• Program managed the Site migration of two large business units of a Fortune 500 company with no loss in Organic Search traffic• Overseen launch of celebrity endorsement campaigns for a major fashion design and manufacturing brand increasing their monthly sales by 40% • Worked on search, display, native, programmatic, YouTube, AMS, content marketing channels on various projects• Conducted multiple in-house training workshops to enhance technical knowledge of various stake holders. • Awarded the ‘Quality and Value Champion of the Year’ in 2017

• Played the lead role across 6 projects ranging across different business verticals in 2016.• Defined and executed online marketing campaigns across multiple channels such as Search, Display, Social, Remarketing,• Built expertise in Organizing data from Analytic tools like Omniture, Google Analytics, etc. as well as marketing tools like Adwords, Facebook Manager, etc.• Conducted analysis on client business data to define and understand business problems and presented them through Monthly Dashboards, reports, decks, etc.• Worked on process improvement plans to improve efficiency of the teams.• Created Frameworks for standardization of client deliverables. • Assisted in the development of customized creative with other teams and clients.• Worked with partner managers and business development teams to secure inventory required for meeting the client objectives.• Emerging Leaders Program (ELP) – Amongst the 6 people chosen in the organization, for leadership and business acumen.

• Managed multiple campaigns on a day-to-day level.• Prepared KPI reports and dashboards and communicated them over weekly client calls/discussions• Met and exceeded campaign goals through campaign strategy and optimization.• Analyzed data to arrive at insights and strategies about campaigns.• Conducted comprehensive Technical Audits, detailed analysis of on-page attributes and Keyword analysis to provide recommendations based on SEO best practices. • Conducted in-depth link analysis by evaluating multiple link data points and properties. • Developed understanding in various 3rd party data providers and tools – Google Adwords, Google Search Console, Google Analytics, Omniture, Moz, Semrush, AHREFs, etc.