I help associations and national brands make informed decisions by leading the collection, visualization, and analysis of data. I help them identify and understand trends in their industries, membership, and markets, which leads to customer growth and mission advancement. In essence, I turn data into knowledge, and knowledge into revenue.

Conducted qualitative and quantitative research at this full-service market research firm for clients in the 'health and wealth' sectors, including for major financial, insurance, benefits, and education clients. Conducted in-depth interviews with B2B and consumer audiences; developed, fielded and analyzed national surveys, and developed successful research proposals for Fortune 500 companies.

Developed and oversaw the research agenda for ASID, ensured good practices in research design, and provided the CEO, Board of Directors, chapters, and members with the intelligence needed to make informed business decisions. Leading a team of researchers and administering over $300,000 in research grants, I oversaw four related areas: internal research that supported the functioning and advancement of the society, economic research that tracked the industry, market research for industry suppliers, and research that demonstrated how design can enhance the human experience.Awarded the Association Trends 2016 Silver Prize for best book, manual, or catalog for the 2015-16 State of the Industry and Outlook report.Additional Accomplishments:• Contributed to association management and decision making as a member of the leadership team• Increased member retention by launching an all-member census initiative that allowed membership and marketing departments to target their messaging• Positioned ASID as an industry thought leader by managing an economic performance tracking index• Increased positive media exposure by 300% by conducting new quarterly press conferences for industry trade publications and Wall Street analysts• Conceptualized, researched, wrote, and presented numerous industry analyses• Increased membership value proposition, non-dues revenue, and research distribution by changing publication pricing structure• Advanced the industry's body of knowledge by directing research grantmaking for the ASID Foundation, identifying knowledge gaps and administering over $300,000 in new research grants.• Supervised and conducted internal member database research to understand and better serve ASID members• Raised Non-Dues Revenue with Market Research consultancies for Architectural Digest, Crate& Barrel, Mars Drinks and others• Launched and led ASID's internal “Just, Lean, and Green Team” to support corporate responsibility, employee health, and sustainability

Grew travel-industry research think-tank three-fold by earning a reputation for high-quality research and ability to secure grant funding. Collaborated with Stanford Business School to research environmental and social best practices in private and public sectors. Organized international and national industry conferences and fundraisers, managing project budgets of up to $450,000.Developed concise and compelling communication materials for diverse audiences such as government officials, corporate directors, lawyers and indigenous communities.Select Accomplishments:• Served as chief press liaison, quoted as an industry expert in the New York Times, Washington Post, Wall Street Journal and on television and radio. Presented at numerous industry conferences as a technical expert on best environmental practices in hospitality and tourism.• Lead author of several publications including a market research study on consumer demand for responsible travel products. Presented research to Ministers of Tourism from 35 countries as a guest speaker at the Organization of American States.• Cowrote concept paper and business plan for United Nations Environment Program's Sustainable Investment and Finance of Tourism (SIFT) Network.• Facilitated modernized corporate responsibility practices for Virgin Atlantic by providing analysis and best practice recommendations. Prepared detailed recommendations report for Richard Branson and Virgin Board of Directors.• Conducted meta-analysis of 35 corporate responsibility reports identifying emerging trends in reporting and best practices for joint publication with Rainforest Alliance, and George Washington University (GWU) School of Business.

Advised leading cruise industry organizations including Carnival Cruise Lines, Royal Caribbean, Norwegian Cruise Lines and the Cruise Line International Association on environmental footprint mitigation, wastewater management and compliance. Facilitated partnerships with non-profits, businesses, associations and conservation groups on shared initiatives.Select Accomplishments:• Coordinated a cruise industry and independent science panel partnership to produce science-based industry recommendations for improving shipboard wastewater management. • Co-developed and co-wrote sustainable tourism proposals totaling over $1.6 million. • Coordinated CI’s role in the bi-lingual launch of a $1 million United Nations Environmental Program sustainable tourism project in Ecuador and Belize with Rainforest Alliance and local partners.• Conducted conservation and needs assessment in Belize, Honduras, and Riviera Maya, Mexico leading to launch of Meso-American Reef Tourism Initiative (MARTI).