Kate Rasnick Email & Phone Number

Atlanta, Georgia, United States

Greater Atlanta Area

Greater Atlanta Area

Managed a multi-million dollar client portfolio of the company’s top customer accounts. Utilizing knowledge of customer messaging strategies and internal team insights to identify key opportunities for customer messaging business and drive additional revenue.

Greater Atlanta Area

Managed critical relationships with VP-level internal customers across 9 lines of business—each with unique paradigms and branding. I define product future state to streamline / rationalize functionality. Utilize Jira and Scrum methodology. Worked closely with senior business unit leadership to determine and eliminate functionality gaps.-Increased user engagement, time on site, and interactions.

Atlanta, Ga

I managed a multimillion-dollar client portfolio with 40+ accounts for this mobile carrier interoperability industry leader. I partnered with client leadership—to the C-level—to determine current account health and future needs and to ensure long-term client retention. I identified new opportunities, provided thought leadership, and drove implementation / support. I led daily, weekly, and quarterly account reviews to address platform performance and SLA achievement. -Consistently achieved extremely aggressive client retention objectives. I worked closely with a key customer CIO on issue resolution. -Not only retained key customer—but grew revenue dramatically through superior customer relationship management. -Penetrated new lines of business—in already mature program. I identified a critical, unmet customer need—a significantly underutilized program—and built demographically appropriate strategies. -Delivered significant increase in program usage, drove down call center costs, and dramatically increased our internal revenue. -Provided cost appropriate alternative for budget constrained customer global regions. Demonstrated superior Syniverse global messaging capabilities.-Turned around customer perception and grew business and revenue. I partnered with leadership of a major retail customer to grow their database and increase number of mailing list opt-ins. I communicated industry best practices—including the need for compelling content—and identified most effective calls to action. -Grew opt-in list dramatically.

I managed customer relationships for multiple marquee, strategic accounts; worked closely with customer leadership to determine needs; and project managed key customer initiatives. I directed the 2008 US Open Mobile program including the development of our mobile website.-Delivered real-time scores, player stats, newsfeed, and 45+ general and granular managed service SMS alert campaigns. I led multiple client migrations to address new products / services. -Delivered customer billing platform migration supporting a major merger.

I managed relationships with multiple mobile content providers for this startup enterprise. -Built 15-20-member customer service team from the ground up.

•Developed programs for guest participation.•Provided improvisational entertainment.•Scripted skits for guest interaction.