Katie Calder Email and Phone Number

• Planned out sales cycles to develop new products by using product marketing, prospecting,, promotion, and merchandising for product awareness and placement.• Developed merchandise plans to purchase various highly sought-after items to increase sales by 240%.• Integrated new POS system that allows company event staff to correctly process sales and update inventory in one transaction.• Designed and organized new merchandise collection for company event season, corrected and organized all inventory in company database, and optimized Shopify website.

• Oversee registration, event management and customer support to 500+ clients for an annual 25+ city tour averaging 400-1000 student attendees per event.• Manage daily registration duties, including customer service, emails communication, marketing, AP/AR, expense reports, purchase requisitions, social media, and scheduling.• Created and executed four Virtual Summer Events, featuring more than 30 faculty and 2500 attendees from across the US, Mexico, Australia, and China in Summer 2020.• For more information, visit www.nycdance.com

• Collaborated with co-owners to develop all aspects of the event, including logo design, website, scholarship opportunities, awards, recruiting and hiring of faculty and staff members, merchandise design, marketing, and advertising.• Managed all administrative logistics of events planning, event booking, and event promotions.• Prepared and managed all faculty and venue contracts.• Coordinated weekly bi-coastal travel and lodging for 10-person staff, faculty, and production team each event.

• Oversaw orders for over 250 wholesale retailers, managed daily communication with clients, and created seasonal look books for wholesale clients. • Managed all details of construction, maintenance, and design for new boutique store in Carrollton, liaising between owners and contractors.• Developed and initiated projects, managed costs, and monitored performance of products.• Identified plans and resources required to meet project and sales goals, and objectives.

reFUEL: THE DANCE INTENSIVE was created by dancers for dancers to provide education and opportunities to the dancers of tomorrow by the country's top professional choreographers and teachers. Faculty included: Marty Kudelka, WilldaBEAST, Emily Shock, Ricky Lam, Camren Bicondova, Destini Rogers, Christopher Amedee and many more. -Designed/created branding, logo and merchandise-Created promotional products including videos and fliers-Contacted competitions/conventions for donations/scholarships; Over $5,000 in donations each event-Managed all social media accounts-Researched and booked all reFUEL faculty through numerous agencies and management companies-Built database of local dancers and studios-Booked extensive faculty travel and lodging arrangements -Found and secured event venue rentals -Provided an intimate and safe atmosphere for dancers to learn and grow as artists