As an Business Head i am responsible to conduct market research to find solutions about consumer requirements, habits and trends. Brainstorm and develop ideas for creative marketing campaigns. Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.). Liaise with external vendors to execute promotional events and campaigns. Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts. Plan and execute initiatives to reach the target audience through appropriate channels (Digital , Print, OOH , TV etc.). Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategiesThe goal is to deliver effective marketing programs that will help our reputation and growth.