Kirsten Romo De Vivar Graves Email & Phone Number

United Kingdom

London Area, United Kingdom

London, England, United Kingdom

Leading the Digital and Ecommerce business at Deliciously Ella to drive accelerated growth.My role covers Ecommerce, Website optimisation Digital Marketing (CRM, SEO, Paid), App Tech stack: Shopify Plus, Klaviyo, Gorgias, Contentful

London, England, United Kingdom

Tech stack: Shopware, Shopify Plus, Yotpo, Ometria, Zendesk

London, England, United Kingdom

End to end responsibility for D2C Ecommerce : strategy & execution, trading, operations, content, development and technology roadmap, P&L - UK, US, EU, ROWCRM, SEO, PPC, Paid socialCustomer ServiceManagement of 4 agencies.Team managementCross-functional team leadership

London, United Kingdom

Part of the Global E-commerce and Digital team. Responsible for driving Ecommerce growth and strategy in Latin American's most promising beauty markets (Brazil, Mexico, Chile), including ecommerce operations, trading, SEO, email marketing, strategy localization, and paid media (PPC, Paid social)+50% growth YoY in BrazilEstablished first D2C presence in Mexico and ChileManagement of 2 agencies.

London, United Kingdom

London, England, United Kingdom

Supported the launch of new Mexico's first editorial site.Day-to-day management including content strategy, site optimizations, merchandising and reporting.Plan and deliver all online campaigns in line with local market strategy.Responsible for Paid Social and SEO implementations.Management of marketing agency.

Guadalajara Area, Mexico

Responsible for leading the re-brand strategy and launch of their first Ecommerce websiteKey activities:• Develop content strategy and roll out across key marketing channels. • Cross-functional team coordination: developers, designers, agencies, customer service, operations, IT• Trading and merchandising the site • Analysed & identified trends, opportunities for growth & monitor KPIs.• Coordinated retail trade shows, special projects, brand partnerships.Management of 2 agencies and junior designer.

Guadalajara Area, Mexico

Responsible for the creation and development of Smart's first Ecommerce site, this newly created role saw me driving the project from beginning to end ensuring a successful market launch.Key activities:• Lead the site and product content creation for 1,000 SKUs.• Responsible for online marketing, social media and website content• Responsible for optimization and site performance.• Produced KPIs analysis and reporting on a weekly/monthly basis.• Key partner between management, commercial, marketing, IT, Design, and Operations teams to ensure ecommerce optimal performance.Management of 2 agencies.

Guadalajara Area, Mexico

• Managed travel, meetings, budgets, & other admin functions.• Worked with Director to sustain and grow the program.• Planned and implemented annual calendar events.• Provided information to parents and students.• Ensured correct implementation of social media & digital activities.

Guadalajara Area, Mexico

• During this internship I developed integrated strategic planning models and communication strategies for local and national clients.

Melbourne, Australia

• Provided first-contact Information and referral to current and future students on enrolment, scholarships, programs, fees & more.• Resolved student inquiries, student follow up, maintained records.

Bachelor'S Degree, Marketing

Activities and Societies: Graduation Coordinator Class of 2012 Marketing Association Collaborator (organized several marketing related.

Bachelor'S Degree, Marketing