• Leading portfolio of assets for the most profitable investor on the market.• Legal representative, responsible for business operations, company’s profit and expansion.• Managing the team of 30+ people.• NOI annual increase and significant asset improvements and repositioning.• Leading strategic development of "Your Mall" digital loyalty platform (tvojcentar.rs) for a portfolio of retail assets. Negotiating with various financial institutions.• Providing strategic advice to the board.

• Managing overall shopping mall operations (15+ people), incl. areas of property & asset management, leasing, finance, business planning, technical, marketing, and the legal department. • Over 500 tenants with annual turnovers EUR 300M with over 200K sqm.• Closing deals with the largest international companies: Inditex group, H&M, C&A, Peek & Cloppenburg (market entry), McDonald's, Starbucks, etc.• Collaboration with commercial property teams for mixed-use project utilization (retail & office).• Leading the pre-opening phase of one of the biggest malls on the market with a focus on leasing & marketing strategy and tenant coordination.• YOY NOI increase & asset improvements. • Extensive Covid-19 crisis management experience.• Research lead for the loyalty, e-commerce mall platform and other sales channels. • Responsibilities as in the previous role (Head of Client Portfolio)usceshoppingcenter.rs beoshoppingcenter.rs

• Managing a portfolio of 45 assets for two of the leading investors in the Balkan region - MPC Properties and Agrokor group.• Over 700 hundred tenants, and GLA over 300k sqm.• YOY NOI increase of 4% and above with significant occupancy improvements.• Core negotiations team involved in both, successful sale & purchase of New Mercator Mall between MPC Properties and Agrokor group.• Responsible for the P&L, BP, OPEX&CAPEX budget. Managing the project team: leasing, marketing, technical operations, facility, business planning, finance, and legal (20 people).• Defining and implementing strategic and operational plans in order to maintain and/or raise the property value with smart cost management and adequate tenant and merchandising mix strategy.• Controlling and ensuring timely and proper implementation of the contract with the Client. • Monitoring and analyzing the performance of all tenants within the portfolio.mercacortcentar.rsmercator.rsimmocentar.rs

• Creating and implementing the leasing business plan for retail and office – 45 assets, 300,000 sqm.• Responsible for tenant mix and merchandise mix strategy development.• Rent increase by 9+% with significant occupancy increase. • Analyzing tenant’s business plans, tracking and monitoring their performance.• Negotiating lease agreements with major tenants in coordination with the legal, financial and technical departments - LC Waikiki (market entry) lease agreement negotiated.• Optimizing the commercial areas and center layout in coordination with the technical team.• Managing the Commercialization teams in leasing ancillary areas (units, kiosks, indoor & outdoor ads, warehouse, parking etc). • Weekly, monthly and quarterly reporting to the Head of client portfolio and the Executive director.• Coordinating and cooperating with various brokers, consultants, retailers.

• Support in handling the company’s largest retail portfolio – 33 assets /150,000 sqm• Supporting role in all aspects mentioned in the above position (Leasing Manager)

▪ Enabling market share growth while delivering Company Plan KPIs - 10 direct reports, covering sales area of 1,200 outlets.▪ Responsible for numeric/weighted coverage, call rate, call effectiveness, overdue, distribution, OOS, forward stock and speed of execution.▪ Handling and managing 1 million EUR of direct and indirect marketing budget.▪ Developing and proposing marketing investment plan, investment placement in order to secure long term contracts with preferred high quality outlets.▪ Cross-functional involvement - Brand and Trade related campaigns and activities.▪ Member of AcceL team - Presence in Top Team meetings, leading General Manager field visits, participation in the development of various corporate decisions.▪ People management - coaching, training, motivating and developing individual direct reports to maximize potential and prepare them for future career development.

▪ Two-year program for future high-level managers, consisting of functional training and on the job development in different departments: - Brand Marketing (KENT, Vogue, Rothmans) – 10 months (involved in pre-launch and launch in SEE region)- Marketing Finance – 4 months.- Production - 3 month in BAT’s factory, - Marketing Planning & Insights - 5 months, - Trade & Distribution – 5 months, ▪ Active involvement in modeling the Field Force renumeration model

▪ Managing Warner Bros movie releases (theatrical and DVD) in Serbia ▪ Researching and analyzing market trends ▪ Identifying target markets and how best to reach them ▪ Budget creation ▪ Developing market plans, working with all departments to execute ▪ Managing all aspects of print production, receipt and distribution ▪ Responsible for daily, weekly, monthly and annual reports and forecasts ▪ Making sure that campaigns run to deadline and on budget ▪ Monitoring and reporting on the effectiveness of strategies and campaigns

▪ Coordinate various marketing and brand related promotions, to ensure an efficient and smooth execution with the highest possible impact on the market ▪ Improve the concept against competitors in order to built both brands and drive volume ▪ Communicating with HoReCa managers and owners in order to expand brand communication and distribution ▪ Organizing daily activities and responsible for daily and monthly reports