In my role at Publicis, I was responsible for developing new products and client strategies for media buying, as well as creative and business development. After a decade in the digital environment, I learned that successful strategies are not about any single channel—online or offline—but about leveraging quality data and insights on customers, products, and media as a whole. This holistic approach allowed me to create effective strategies. And find my weaknesses as well as weaknesses on the… Show more In my role at Publicis, I was responsible for developing new products and client strategies for media buying, as well as creative and business development. After a decade in the digital environment, I learned that successful strategies are not about any single channel—online or offline—but about leveraging quality data and insights on customers, products, and media as a whole. This holistic approach allowed me to create effective strategies. And find my weaknesses as well as weaknesses on the market as a whole which sparked a challenging attention based planning project in 2019, before it became sexy in marketing bubbles.I was fortunate to work with an outstanding team, from supportive management who provided the resources needed to deliver exceptional service/ideas, to client teams that executed our plans within the Czech media landscape. My experience spans various verticals, with particular emphasis on FMCG, Ecommerce, and Finance, which were both rewarding and challenging as you can imagine.I developed full-funnel strategies and executed them for clients such as Samsung, ČSOB, KMV, ARVAL, BIG SHOCK, NOTINO, STOCK, FOODORA, EUC Kliniky, CREDITAS, ESSITY, MONDELEZ, BEL sýry, SANDOZ, PORTU, and many more over the years. Show less

In my role as a Digital Strategist, I developed and implemented comprehensive digital channel strategies, incorporating performance media channels such as Google and RTB. I adapted creative content for the digital media environment, managed specialists within these channels, and helped brands to build brand equity within the digital ecosystem.

Implementing complex social media strategy for performance and brand clients.Connecting the dots in the funnel within the 360° environment.

Mobile user acquisition and retention specialist.

Managed and lead digital media agency with focus on social.

Managing advertising on multiple platforms (team leader). Facebook, Adwords, RTB, Mobile performance.Highly advanced in Facebook advertising products (5 years of experience).Performance advertising and analysis (multiple analytic tools like GA,Omniture, GoodData).Mobile advertising (user acquisition and re-engagement).Data segmentation.User experience for using social channels in online projects for growth and retention.Creating digital and social strategy many big… Show more Managing advertising on multiple platforms (team leader). Facebook, Adwords, RTB, Mobile performance.Highly advanced in Facebook advertising products (5 years of experience).Performance advertising and analysis (multiple analytic tools like GA,Omniture, GoodData).Mobile advertising (user acquisition and re-engagement).Data segmentation.User experience for using social channels in online projects for growth and retention.Creating digital and social strategy many big brands on the Czech market.Account manager for VIP clients.Implementing social media monitoring, customer care and many more. Show less

Managing advertising on social media mostly on Facebook. Account management for online projects with the key clients.Ideas and process optimization (project tools implementation). Pitch creation and presentation.Project management (PHP,PYTHON,FLASH for web and games)

Introducing Facebook Advertising products to high spenders and media agencies. Setting up premium campaigns and optimizations. Market education and leading a learning courses.At the end responsible for pipeline market prediction and fulfillment.