Kreena Patel Email & Phone Number

New Jersey, United States

New Jersey, United States

Westfield, New Jersey, United States

As the Marketing Coordinator at Team Car Wash, a small-to-medium-sized business, I’ve had the opportunity to dive deep into various marketing operations. My role involves managing all aspects of social media and content creation—from developing monthly social media calendars to filming, directing, and editing videos for Instagram, Facebook, and TikTok. I also lead projects and events, such as holidays, grand openings, and sponsored athletic events (Rutgers, Somerset Patriots, local communities), which enhance our brand's visibility across New Jersey. Additionally, I manage customer relationships and drive brand awareness initiatives.I created a digital tracker in Microsoft Excel to monitor the analytics of digital ads, OTT ads, and our rewards program, which has been essential for evaluating campaign effectiveness. I also help manage our CRM platforms, focusing on re-targeting and re-messaging customers to improve engagement and conversions. Understanding these metrics has allowed me to track our SEO data and to measure effectiveness of our marketing campaigns.This diverse experience across the marketing funnel has provided me with a thorough understanding of our company, enabling me to promote the brand effectively and assess the success of our marketing strategies. I have also developed leadership skills by recruiting and mentoring new interns, honing my abilities in team management, delegation, and task supervision.

Bridgewater, New Jersey, United States

As a Consumables Marketing Intern at Brother USA, I utilized Tableau dashboards to monitor top-selling, declining, and excess inventory across all customer accounts and stores. This enabled the consumables team to determine whether SKU performance aligned with market trends or if shifts were impacting specific declines. Additionally, I assisted in generating analyses and recommendations based on this research.I conducted detailed research on third-party competitors to identify potential improvements for Brother. This involved developing presentations that included analyses of similarities, differences, comparable qualities, SWOT analysis, and pricing strategies. I presented these findings to the Director of the Consumables team to provide insights into key competitors and support high-level decision-making.During this internship, I acquired skills in analyzing large data sets, creating pivot tables, and developing visual charts and graphs using Microsoft Excel. This enabled me to perform market research and analyze underlying consumer trends related to ink, toner, drums, and other products.Lastly, towards the end of my internship, I contributed to the development of a new Tableau dashboard designed to enhance data accessibility for the Consumables team. I identified and consolidated useful elements from previous dashboards into a more comprehensive version as an initial step in the development process.

Englewood, New Jersey, United States

During my 7-month Supply Planning Co-op at Unilever, I was fortunate enough to work cross-functionally across various supply chain functions, gaining a comprehensive understanding of the entire supply chain—from collaborating with international regions to creating purchase orders (POs), coordinating with the logistics team, and estimating port arrival times with customs, all the way to final delivery at stores. This exposure to diverse teams and functions enhanced my understanding of my role and highlighted the importance of clear communication and collaboration to achieve our final goals.I utilized the Rapid Response platform, a demand planning tool that was continuously updated based on historical sales data and manufacturing site capacity levels. This enabled us to better understand total shipping durations and ensure accurate delivery times. After reviewing the demand plan, I created over 25 purchase orders daily for each product, ensuring that the correct quantities were ordered from the appropriate regions and sent to the correct distribution centers.In addition, I led weekly training sessions for new hires on various company platforms and procedures, including the update process for the Global Tracker—an Excel sheet I developed to help my team stay organized and monitor all past, present, and future production and products. This tracker was essential for my role as a supply planner, ensuring that our team remained aligned and no orders were overlooked for future invoicing purposes.Lastly, I attended a run-strategy meeting in St. Albans, VT, with my team to explore new and innovative methods for Ben & Jerry’s ice cream production. Additionally, I gained firsthand experience at a manufacturing facility, which provided me with a deeper understanding of the product manufacturing process, including the factors that can impact supply and production levels, as well as potential causes of delays.

Hillsborough, New Jersey, United States

Fast paced environment to get everything done and satisfy all patient needs.