Kate Ressler Email & Phone Number

Overland Park, Ks, Us

San Jose, Ca, Us

I'm part of the incredible Pathfinder Community team where we're all about igniting passion for automation and enabling automation professionals to thrive in a rapidly changing environment.I currently lead our team of skilled program managers who produce dynamic customer-focused programs, including user groups, MVP program, and a product-focused program that connects our customers to product leaders. I'm also responsible for driving and executing marketing strategy, ensuring our customers understand the value of all that we offer through community and learning.

Houston, Texas, Us

Houston, Texas, Us

Focused on optimizing the experience across owned, paid and third-party sites to drive marketing generated pipeline and other key business results, including increasing brand awareness, building demand for our category and products, optimizing ads (PPC, social) to improve ROAS.

Houston, Texas, Us

Accountable for driving 30% of pipeline through omni-channel cross-sell marketing campaigns. Responsible for expanding organization's footprint within the customer base to drive organicgrowth. Collaborate cross-functionally to plan, execute and optimize marketing campaigns.

Houston, Texas, Us

Served a variety of healthcare organizations that sought accelerated growth within their key markets. Led teams in building strategic marketing plans that targeted key audiences (B2B and B2C). Executed projects on time and within budget, monitoring results and adjusting along the way. I launched my business with the intention of working with small to mid-sized healthcare organizations that seek accelerated growth within their key markets. With more than a decade serving healthcare organizations in marketing and public relations roles, I earned my masters in health administration to deepen my knowledge of the needs of healthcare organizations in the midst of a very complex and changing environment.C2 Marketing & Strategy, LLC. constructs strategic marketing plans that share the stories your audiences need to hear, whether the audience is patients or other strategic healthcare partners. Through laser-focused planning, we execute marketing tactics and projects on time and within budget, monitoring results and adjusting along the way.

Leawood, Ks, Us

Team lead for public relations and content strategy, including demand generation, as well as thought leadership. Ensured all projects align with brand and key marketing objectives. Managed content production, including writing or assigning to internal team members, agency partners and freelance writers. Collaborated with the marketing team to measure content success, adjusting continually to optimize performance.NHA 2019 Rookie of the Year

Boca Raton, Fl, Us

Developed communication strategies patient audience (primary) and physician audience (secondary); identified opportunities through market research (qualitative and quantitative) to reach current and new audiences; lead the planning and development of new communications vehicles (print and online); relationship management with external partners, including graphic designers, contract writers, fulfillment vendor and printers; serve as liaison between five regional hospitals and corporate team; manage budget, including analysis of usage to ensure appropriate spending throughout fiscal year

Boca Raton, Fl, Us

Strategy, planning and execution for online versions of magazine; management of distribution, budget, research and reporting; relationship building with other key departments throughout CTCA to support all aspects of the magazine’s strategy, from content creation to internal and external promotions

Boca Raton, Fl, Us

Project management and reporting for the public affairs team.

New York, Ny, Us

Master'S Degree, Health/Health Care Administration/Management

Ba, Communications