Kresten Larsen Email & Phone Number

Copenhagen, Dk

Denmark

Business Operations / General ManagementConsumer Business UnitCommercially responsible for the consumer pipeline products in a technological organization to ensure successful strategic execution across the value chain. Developing business cases and driving portfolio strategy, while implementing strategic initiatives together with R&D, retail operations, product management and strategic marketing teams. Identifying market opportunities, competition analysis and driving… Show more Business Operations / General ManagementConsumer Business UnitCommercially responsible for the consumer pipeline products in a technological organization to ensure successful strategic execution across the value chain. Developing business cases and driving portfolio strategy, while implementing strategic initiatives together with R&D, retail operations, product management and strategic marketing teams. Identifying market opportunities, competition analysis and driving commercial success of our new products from cradle to grave ensuring the right execution across functions within the GN organization.• Led the commercial strategy for consumer products, optimizing pricing, expanding the product portfolio, and driving targeted channel strategies. These efforts resulted in a significant increase in market share within the premium segment, boosting profitability and revenue.• Spearheaded the commercial development of the brand’s top premium products Elite 8 Active and Elite 10, boosting revenue to new highs and achieving a record-breaking increase in consumer margins of our premium portfolio, resulting in the most successful product launches ever in consumer business of Jabra. Show less

Copenhagen, Capital Region, Denmark

Building the Commercial Insights and Strategy functionAnalyzing the commercial impact of the business and building the foundation for data-driven decisions across global functions and all markets in one of the largest jewelry companies in the world. As a thought partner to the SVP of Merchandising, I support global and local commercial strategies of the product assortment, promotions, and campaigns together with senior stakeholders in the company.Senior stakeholder management:… Show more Building the Commercial Insights and Strategy functionAnalyzing the commercial impact of the business and building the foundation for data-driven decisions across global functions and all markets in one of the largest jewelry companies in the world. As a thought partner to the SVP of Merchandising, I support global and local commercial strategies of the product assortment, promotions, and campaigns together with senior stakeholders in the company.Senior stakeholder management: Top-down communication and storytelling - Pitching ideas and selling the solution to business leaders.Answering ill defined questions using business modelling and numerical reasoning.Skilled in commercial problem solving using a data-driven approach.Broad exposure at global HQ and collaborating across functions and teams to deliver business results in a fast paced environment.• Spearheaded the transition from Excel to advanced analytics, leveraging SQL (Databricks) and Alteryx to significantly enhance data accuracy, speed, and insights generation.• Implemented scalable analytics frameworks, improving data accessibility across teams and supporting more effective commercial strategies.• Utilized data-driven insights to refine product introductions, ensuring better alignment with consumer preferences and market demand, leading to enhanced commercial outcomes.• Pioneered and implemented customer analytics at Pandora, incorporating CLV, cohort analysis, and product insights to revolutionize assortment planning. This data-driven approach optimized product offerings, enhancing customer alignment and driving profitability. Show less

Copenhagen, Capital Region, Denmark

A digital growth partner for global leading consumer brands such as IKEA, Adidas, Klarna and H&M. Wunderman Thompson inspire growth by applying inspiration everywhere across the consumer journey. The inspiration is borne of bringing creativity, data, and technology together.Problem solving commercial challenges using data analysis.Supporting senior stakeholders to commercial and CRM strategy topics.• Co-led the development of a CRM and campaign model for HBO Europe… Show more A digital growth partner for global leading consumer brands such as IKEA, Adidas, Klarna and H&M. Wunderman Thompson inspire growth by applying inspiration everywhere across the consumer journey. The inspiration is borne of bringing creativity, data, and technology together.Problem solving commercial challenges using data analysis.Supporting senior stakeholders to commercial and CRM strategy topics.• Co-led the development of a CRM and campaign model for HBO Europe, targeting new customers and re-engaging existing subscribers through personalized insights from their streaming history, reducing churn and driving growth.• Led data exploration for Klarna, establishing best-practice data architecture for the CDP platform and enabling scalable analytics solutions to drive business growth globally.• Utilized customer behavior insights to develop CRM strategies that significantly increased customer conversion rates in the US, supporting key strategic objectives across the app and marketplace. Show less

Stockholm, Sverige

The Commercial Analytics team is a small, agile function reporting directly to the CFO of H&M. The team consists of high performing data scientists and senior analytics consultants, serving as the inhouse analytics consulting team of the H&M group with the responsibility to improve decision making across all H&M’s business functions and pursue commercial opportunities across sales, merchandising, assortment, production, business development and supply chain etc. through data analytics and… Show more The Commercial Analytics team is a small, agile function reporting directly to the CFO of H&M. The team consists of high performing data scientists and senior analytics consultants, serving as the inhouse analytics consulting team of the H&M group with the responsibility to improve decision making across all H&M’s business functions and pursue commercial opportunities across sales, merchandising, assortment, production, business development and supply chain etc. through data analytics and commercial strategy consulting. Projects include but not limited to: Demand planning modelling for growth markets, adv. forecasting modelling, data-driven assortment design & merchandising, physical retail concept development, e-commerce expansion strategy, supply chain network planning, pricing strategy, customer insights & segmentation etc.• Project managed and developed cross-functional analytics projects together with data scientists across the entire company and responsible for presenting to SVP, VP, and senior management level. • Responsible for monthly market intelligence updates to the executive management team (C-Suite) of H&M.• Co-developed and lead project manager on a large global assortment project (Assortment Algorithm Model) impacting ~25% of the e-com business ($Xm savings) and ~10% of the retail business ($Xm savings).• Developed business cases on market regionalization projects in Asia to optimize buying and allocation strategies and advised management in the strategic decision making.• Advised Global Head of Sustainability on commercial levers in sustainability assortment and co-developed statistical data science model to predict consumer preferences from a sustainability angle to support the overall sustainability investment in H&M. Show less

Stockholm, Sverige

• Steering assortment and buying strategy for Boys Basics• Part of Section Management team, Boys Basics• Overseeing and managing a large team of buyers/planners, buyer assistants and designers together with Section Head and Design Manager ($300M annual budget)• Assortment Planning/Category Management and Technical Buying, Boys Customer Group• Analytical Project Support, Global Buying Office Business Development - Adv. Analytics Project developed with BCG• Part of Method… Show more • Steering assortment and buying strategy for Boys Basics• Part of Section Management team, Boys Basics• Overseeing and managing a large team of buyers/planners, buyer assistants and designers together with Section Head and Design Manager ($300M annual budget)• Assortment Planning/Category Management and Technical Buying, Boys Customer Group• Analytical Project Support, Global Buying Office Business Development - Adv. Analytics Project developed with BCG• Part of Method Group - Tool and Method development, Global Buying Office Show less

Copenhagen Area, Capital Region, Denmark

• Informal leadership role• Co-managing the area together with Area Manager• Successfully drove commercial retail strategies resulting in increased conversion rate and net selling• Budget responsibility of $150M and set- and follow up of budget• Initiated, developed and implemented a new budgeting process and corresponding tools for the country organization $600M, incl. Training controlling teams in the process• Acting tool and development support for country CFO and… Show more • Informal leadership role• Co-managing the area together with Area Manager• Successfully drove commercial retail strategies resulting in increased conversion rate and net selling• Budget responsibility of $150M and set- and follow up of budget• Initiated, developed and implemented a new budgeting process and corresponding tools for the country organization $600M, incl. Training controlling teams in the process• Acting tool and development support for country CFO and successfully developed tools for country organization and other markets• Initiated development of new KPI’s to drive financial results and secure long term profit growth• Initiated and implemented new reporting and data tools in the organization (PowerQuery, PowerBI etc.) Show less

Kvistgaard

Women’s and Kids fashion, Europe• Assortment planning and collection building• Retail Buying and Planning• Wholesale Analysis

Master'S Degree, Finance (Cand.Merc.Fir)

Study Abroad, Finance And Operations Management

Bachelor’S Degree, Business Administration And Commercial Law (Ha.Jur), Cum Laude Graduate