Planned and owned editorial & digital content strategy operations; led Editorial team to drive content creation, deadlines, SEO, affiliate marketing, graphic design, product testing, and fashion & beauty trends, which drove revenue growth.• Established a new brand voice and tone guide for Rank & Style• Coached the editorial team to create content consistent with our brand voice• Primary brand voice ambassador to ensure highest quality content and alignment across omni-channel• Planned monthly content calendar with Commerce Editor & Merchandise team, which built authority and heightened awareness within the shopping and product-recommendation landscape, which grew engaged subscriber list size by over 50% • Created tentpole content moments like Black Friday, Cyber Monday, Amazon Prime Day, and Nordstrom Anniversary Sale; assigned pieces to writers, created social content, and authored article that drove six-figure sales for Amazon in one day• Managed editorial budgets to keep pace with e-commerce content and cultural trends• Optimized outward-facing messaging by integrating SEO strategies, which grew organic traffic and newsletter traffic by double-digits from Q1 to Q4, and increased Google Rankings of Top 10 lists by 20%+, on average• Authored data-driven newsletter copy and effective subject lines for A/B testing that expanded email subscriber list, and increased follower counts on social media platforms like TikTok, Facebook, Instagram, and PinterestTeam Leadership:• Managed a cross-functional team of Designers, Creatives, Publishers, and SEOs• Facilitated team performance management, monitoring, and improvements to advance careers• Coached Writers & Editors to produce compelling copy for newsletters and social media that drove subscriber counts in the millions

• Hired and managed 5 Contributing Writers; edited team's content for grammar, brand voice, style, formatting, and SEO optimization • Partnered with Managing Editors to produce Rank & Style's new brand identity, visual style guidelines, mechanics, grammar, and editorial standards guide; trained Contributing Writers to strengthen skills and align content with brand voice• Launched the long-form vertical Rank & Style's website, pitched, wrote, assigned, edited, and published articles, how-tos, product reviews, and shopping gift guides, in addition to maintaining original vertical consisting of Top 10 lists and quick shopping guides• Analyzed trends and shopper behavior using tools like Moz, Google Analytics & Google Trends to determine the best coverage opportunities and future content ideas

• Produced content that increased production efficiency, audience engagement, and revenue by writing and editing 5-7 fashion, beauty, and lifestyle Top 10 Lists daily• Facilitated 75+ interviews and publishing features for Rank & Style's Talking Top 10 series (featuring Anine Bing, Sarah Flint, and more)