Responsible to drive development of community marketing strategy for Medicaid products in Georgia including distribution mix, resource planning, market analysis/targeting and collaborate with Marketing for advertising/materials support to assure achievement of membership goals. Development of Managers and team leads as well as assuring targeted coaching of community marketing and education representatives to improve results Build detailed, documented community marketing plans for annual planning as well as any specific opportunities like open enrollment or a new addition to the network Leverage understanding metrics to identify market issues/opportunities and develop mitigation strategies Build, maintain and improve all structure and processes necessary to assure impeccable regulatory record, achievement of goals and consistency from market-to-market and product-to-product Assist in hiring, training, coaching, and developing direct reports Assign and evaluate workload and performance of work of direct reports Develop, implement, and evaluate member engagement and retention initiatives across all CareSource assigned products Collaborate with key internal stakeholders to drive the overall product design of incentives and rewards, share insights, coordinate product improvement, ensure regulatory compliance, align with quality, population health and HEDIS, and financial management

 Provide guidance, direction and development to the Community Marketing team to ensure the goals of the team are successfully achieved Coordinate weekly and monthly schedules of marketing staff to assure maximum coverage of marketing venues Monitor the activity of Community Education Representatives and assist with development of new marketing venues Develop, implement and monitor community outreach and marketing and sales strategies to attract, engage and retain members Develop marketing strategies to support both required and enhanced programs Provide direction with regard to marketing and communications activities needed to promote programs and initiatives

Responsible for administrative support around the application process, management, and reporting of the government grants portfolio.• Research, write, and submit applications and reports on-time and without errors for government grants as assigned.• Execute the organization's compliance efforts for government grants as assigned.• Read, interpret, and communicate the requirements of assigned grants and contracts to all affected parties.• Keep relevant staff informed of roles and responsibilities and upcoming deadlines and deliverables, ensuring complete follow through on assigned grants and contracts. This includes, but is not limited to completing grant project plans, setting up "grant kick-off" meetings and compliance, working with program and Club staff on grant deliverables and completing grant calendars.• Schedule and complete Club site visits. Provide technical assistance and additional site visits when needed.• Provide customer services to BGCMA families who receive benefits of the assigned grants.For assigned grants assist with the review and revision of narrative for reports as needed.• In collaboration with the department, maintain grant allocation control documents that map all active and pending grants to the cost centers and functional expenses funded by those grants.• Track revenue and expenses for assigned grants and contracts to ensure proper accounting of grant funds and report submittals.

Implements programs to develop relationships with organizations to build community coalitions and promote health awareness and managed care goals. Develops and implements approved marketing strategies for branding to interested candidates in the service area according to prescribed rules and regulations.Markets Medicaid products to all interested eligible candidates through researching, organizing and developing marketing enrollment events. Extensive and diverse knowledge of local and regional community service providers and nonprofits. Coordinates all event activities from registration and payment, to event setup-up and break-down.Networks and partners with local associations, organizations and clubs that will provide additional marketing opportunities for WellCare.Promotes health awareness and managed care and exceeds outreach, relationship and enrollment goals.Seeks out opportunities for organizational sponsorships. Excellent Brand Ambassador.Works with community leaders and key stakeholders to expand opportunities for members. Leads and facilitates health education training sessions.

Monitors prevention services and programs (prevention contracts, contract deliverables, payments, and reporting, and evaluation) at the regional level. Reviews prevention activities to ensure that activities are authorized and meet the respective guidelines of each funding source (Block Grant and Safe and Drug Free Schools) via monthly email updates, quarterly provider meetings and reports, MDS audits, site visits, and phone contact.Approves, processes and monitors $4 million federal dollars allotted for provider budgets, expenditure reports and reimbursements.Identifies, organizes, and disseminates information, of funding and prevention research, and training opportunities.Provides training and technical assistance to prevention providers on state web based reporting system. Provides, coordinates and/or conducts capacity building training and technical assistance to all funded prevention service providers.Actively attends community collaborative (i.e. family connections, regional partners, etc) meetings and serve on various community boards and committees.Provides on-going training and TA to prevention providers in program implementation, evaluation, reporting and individual program needs.Performs regular site visits to manage and monitor contract deliverables for compliance with funder requirements.Contributing development team member for the new GA. Strategic Prevention Strategy (GASPS) pushed out across the State for Substance Abuse Providers utilizing the Strategic Prevention Framework (SPF). Worked with Drug Free Community (DFC’s) grantees to build communities with a focus of reduction of

Managed Care OrganiztionResponsible for improving the coordination between health plans and community mental health service agencies for Medicaid consumers.Liaison to state agencies and external organizations.•Coordinated mental health advocacy efforts.•Mental Health Day at The Capitol Speaker 2007.•Collaborated with Care Coordination team to ensure appropriate resources.•Developed and implemented plans to improve member and provider outreach opportunities.•Build and maintained relationships with providers in three Georgia regions.•Facilitated advocacy workshops for consumers and community agencies.•Managed communications and year round visibility through participation at special events. •Coordinated outreach activities to consumers in rural communities and to consumers identified as being in a high-risk group.

Developed, monitored and evaluated contracts with community organizations while providing guidance, assistance, and leadership to Family Service Workers.•Provided counseling to staff and parents.•Promoted positive public relations by serving on boards and committees.•Developed public service plan to advertise program services.•Developed referral plans including follow-up and counseling to assure delivery of needed services.•Monitored a sample of social service folders at ten centers monthly for quality assurance.•Assessed needs and developed training for staff and parents in the area of Parent involvement.•Responsible for social services including parent involvement, and development and implementation of strategies that will result in the improvement of these services in six counties.•Provided orientation and training to new staff and volunteers.•Maintained and staffed Advisory Boards and Focus groups. •Provided technical assistance and develops corrective action plans to address non-compliances in centers.

Implemented the National "Project Learn" program into four units. Responsible for the day to day management of the Project Learn Program.•Developed and implemented new programs successfully.•Worked with local school officials to market program.•Recruited and trained volunteers to support program.•Completed monthly reports to monitor program success.•Organized Community Outreach programs and trips.