Content development (writing + design) and marketing for companies ranging from startups to S&P 500 corporations. Emphasis on analytics/market research, CPG/retail, and B2B tech industries.

• Developed content to generate awareness of Nielsen’s products, drive demand, and move buyers through the B2B sales funnel.• Created content across a wide variety of formats, including white papers, blog posts, press releases, infographics, interactive online experiences, and videos.• Provided editorial oversight and message direction for major thought leadership initiatives, including Nielsen’s annual Breakthrough Innovation Report.• Worked closely with sales teams to activate thought leadership content, directly influencing more than $10M in opportunities per year.• Ghostwrote high-visibility bylines and reports for senior executives.• Crafted conference presentations and talking points for national press segments on behalf of senior executives.• Launched the first-annual Nielsen Design Impact Awards in partnership with Dieline.• Worked with product leadership and commercial teams on message development and sales materials for Nielsen's products.• Architected and implemented automated email nurture campaigns, dramatically increasing the pipeline of marketing-qualified leads.

▪ Created content to increase Affinnova's thought leadership standing, drive interest in its research technologies and services, generate leads, and support account development teams at various stages of the sales cycle.▪ Designed research studies for marketing purposes and translated data into engaging stories.▪ Managed external PR agency's efforts, crafted press releases, and pitched media outlets. Affinnova's content has been featured in top-tier business publications including Harvard Business Review, Forbes, MediaPost, Entrepreneur, and AdWeek.▪ Worked across teams to understand the needs of clients, educate salespeople about marketing initiatives and create supporting materials, and leverage thought leadership within the organization.▪ Managed advertising campaigns to promote Affinnova's marketing content.(Affinnova was acquired by Nielsen in October 2014.)

I oversaw content strategy, marketing and PR at Latitude:▪ Developed Latitude's content and communications strategy from the ground up, including the creation of a content-driven website.▪ Spearheaded an ongoing series of research studies exploring business opportunities in the evolving media and technology landscapes, elevating Latitude's thought leadership standing in the industry and generating inbound interest from new prospects.▪ Coordinated all PR efforts, securing placements in top-tier business and technology publications such as Fast Company, Slate, MediaPost, Forbes, and Wired.▪ Secured presentation opportunities and developed content to be presented at major industry events including SxSW Interactive, The ARF's Re:think Conference, and The Children's Media Conference.▪ Drove the creation of a wide variety of content to meet various marketing and sales objectives, including research-driven reports, blog posts, press releases, conference presentations, static and interactive infographics, illustrations, and videos; pushed the boundaries, frequently experimenting with new content formats and approaches.▪ Managed the company's social media presence.▪ Managed email marketing, advertising, and other outbound marketing initiatives.I served as a project lead on custom thought leadership and strategy studies for Latitude's media clients:▪ Crafted client proposals for multi-phase research projects.▪ Worked across teams to design and execute studies for leading media clients, including Comedy Central, Bravo, and The New York Times; studies incorporated qualitative and quantitative research methodologies.▪ Analyzed findings, crafted compelling stories, and designed final reports.

▪ Assisted in the execution of viral marketing campaigns on behalf of leading B2C companies and in growing the company's influencer network.▪ Crafted consumer surveys that accompanied campaign outreach to collect additional consumer insights, analyzed the data, and wrote client reports.▪ Assisted the PR team with media outreach and integrating research findings into national press segments.▪ Contributed blog posts and other written content to the company website.▪ Monitored competitors and identified potential business partners.