Kim Gaskins Email & Phone Number

Chicago, Illinois, US

Chicago, Illinois, US

Content development (writing + design) and marketing for companies ranging from startups to S&P 500 corporations. Emphasis on analytics/market research, CPG/retail, and B2B tech industries.

New York, NY, US

• Developed content to generate awareness of Nielsen’s products, drive demand, and move buyers through the B2B sales funnel.
• Created content across a wide variety of formats, including white papers, blog posts, press releases, infographics, interactive online experiences, and videos.
• Provided editorial oversight and message direction for major thought leadership initiatives, including Nielsen’s annual Breakthrough Innovation Report.
• Worked closely with sales teams to activate thought leadership content, directly influencing more than $10M in opportunities per year.
• Ghostwrote high-visibility bylines and reports for senior executives.
• Crafted conference presentations and talking points for national press segments on behalf of senior executives.

Waltham, MA, US

• Created content to increase Affinnova's thought leadership standing, drive interest in its research technologies and services, generate leads, and support account development teams at various stages of the sales cycle.
• Designed research studies for marketing purposes and translated data into engaging stories.
• Managed external PR agency's efforts, crafted press releases, and pitched media outlets. Affinnova's content has been featured in top-tier business publications including Harvard Business Review, Forbes, MediaPost.
• Worked across teams to understand the needs of clients, educate salespeople about marketing initiatives and create supporting materials, and leverage thought leadership within the organization.
• Managed advertising campaigns to promote Affinnova's marketing content.(Affinnova was acquired by Nielsen in October 2014.)

Beverly, Massachusetts, US

• I oversaw content strategy, marketing and PR at Latitude:
• Developed Latitude's content and communications strategy from the ground up, including the creation of a content-driven website.
• Spearheaded an ongoing series of research studies exploring business opportunities in the evolving media and technology landscapes, elevating Latitude's thought leadership standing in the industry and generating.
• Coordinated all PR efforts, securing placements in top-tier business and technology publications such as Fast Company, Slate, MediaPost, Forbes, and Wired.
• Secured presentation opportunities and developed content to be presented at major industry events including SxSW Interactive, The ARF's Re:think Conference, and The Children's Media Conference.
• Drove the creation of a wide variety of content to meet various marketing and sales objectives, including research-driven reports, blog posts, press releases, conference presentations, static and interactive.

• Assisted in the execution of viral marketing campaigns on behalf of leading B2C companies and in growing the company's influencer network.
• Crafted consumer surveys that accompanied campaign outreach to collect additional consumer insights, analyzed the data, and wrote client reports.
• Assisted the PR team with media outreach and integrating research findings into national press segments.
• Contributed blog posts and other written content to the company website.
• Monitored competitors and identified potential business partners.

Bachelor’S Degree, English, Psychology

Post-Baccalaureate Certificate, Graphic Design