Keely Goodwin Email & Phone Number

Kingsport, Tennessee, United States

Helsinki, Southern Finland, FI

• In my role as Senior Vice President, Commercial, Americas at Kemira, I manage the overall P&L for the Pulp/Paper Americas segment, overseeing $650M in annual revenue. I lead a diverse team of over 240 professionals.
• Revenue Growth: Spearheading top- and bottom-line increases through diversification of customer base, new strategic business and pricing initiatives.
• Profitability Enhancement: Significant improvement of Americas segment operative EBITDA
• Operational Excellence: Established robust Commercial Routines, enhancing S&OP cycle adherence, Salesforce dashboard utilization, and regional KPI management.

Kingsport, Tennessee, US

• In my role as Product Director of the Global Plastics Division at Eastman Chemical Company, I managed a product portfolio valued at $2B, focusing on growth and sustainability as key drivers of the division’s success. I.
• Capital Strategy Execution: Active leadership for asset network and greater than $2B in future strategic projects in the US and abroad.
• Financial Enhancements: Within the first 12 months, improved P&L results by enhancing product margins and increasing global asset utilization
• Operational Leadership: Oversaw allocation & pricing strategy of over 450K metric tons of specialty copolyester annually, meeting the needs of various industries including medical, consumer durables, and cosmetics.
• Sustainability Initiatives: Advanced the strategic goal of increasing the Renew product portfolio to 50% by 2025, boosting it from 5% to 20% within its initial year.
• Strategic Product Management: Provided strategic oversight for Eastman’s most valuable product lines, including Tritan™, ensuring ongoing market leadership and innovation.

Kingsport, Tennessee, US

In my tenure as Director of Corporate Strategy at Eastman Chemical Company, I spearheaded the development and execution of comprehensive business strategies aligned with the organization’s long-term goals. I collaborated with executive leadership to prepare and present quarterly earnings reports and long-term business projections. My oversight extended to.

Kingsport, Tennessee, US

• As the Global Business Unit Manager for Rosins at Eastman Chemical Company, I directed the global P&L for a specialty products unit with annual revenues of $150M. My responsibilities included overseeing product.
• Revenue Growth: Spearheaded initiatives that resulted in a 30% increase in unit revenues by securing new business opportunities and expanding market presence.
• Earnings Performance: Drove record earnings over three consecutive years, achieving an overall 15% growth in EBIT during my tenure.
• Operational Efficiency: Shuttered an underperforming facility in Europe and renegotiated terms with a Chinese joint venture to enhance operational efficiency.
• Sustainability Initiatives: Elevated the unit’s vitality index by 10% through the introduction of sustainable product lines, aligning with global environmental standards and market demands.

Kingsport, Tennessee, US

• As Product Manager for the Hydrocarbon Resins unit at Eastman Chemical Company, I led the strategic and operational management of a $260M Americas division. My responsibilities included enhancing product line.
• Strategic Contracting: Developed a robust contract strategy with key multinational accounts, significantly enhancing baseline performance and optimizing the product mix, which led to improved customer engagement and.
• Financial Performance: Enhanced the average product spread by 6% over two years through diversified raw material sourcing, improved production yields, and targeted pricing strategies.
• Team Leadership: Established and led a cross-functional product team that continuously refined and adapted the product line strategy, fostering innovation and responsiveness to market shifts.

Kingsport, Tennessee, US

• As a Global Account Manager at Eastman Chemical Company, I supervised a global territory with a portfolio valued at $200M, primarily focusing on multinational accounts within the Adhesives and Plastics markets. My role.
• Revenue Growth and Brand Loyalty: Spearheaded negotiations and managed high-value accounts, significantly driving revenue growth and enhancing brand loyalty through strategic leadership.
• Recognition for Excellence: Received the Eastman Sales Representative of the Quarter award in 2010 and 2012, recognizing outstanding performance in contract negotiations and exceeding annual new business targets.
• Profitability Enhancement: Improved average customer profitability by 25% through strategic contract negotiations and customer offer enhancements, which greatly increased client satisfaction and financial results.

Kingsport, Tennessee, US

Business Development & Marketing in varying verticals, including consumer goods, building & construction, and automotive. Managed portfolio of Stage Gate projects. Worked within and led cross-functional teams for product launch and/or repositioning.

Master Of Business Administration (Mba)

Bba, Marketing