Kris Hayward, Mdpm Email & Phone Number

With extensive experience in digital product management within the B2C space, I am passionate about creating and delivering innovative digital solutions that drive customer satisfaction and loyalty. As the Digital Product Manager for the Digital Consumer Experience portfolio at Suncor, I play a key role in supporting the Petro-Canada brand strategy. I lead the development and implementation of new capabilities and enhancements across mobile, web, loyalty, and marketing automation platforms, ensuring we consistently exceed customer expectations and strengthen brand engagement.My core competencies include customer-centric product vision, data-driven decisioning, value-based product roadmaps, cross-functional team leadership, and agile project management. I have successfully launched and managed several products for Petro-Canada, such as the Petro-Canada Retail App, the EV Spark App, and the Petro-Points Loyalty Platform. I have also demonstrated my ability to handle complex and large-scale digital projects, such as the migration of a legacy loyalty platform to a next generation technology stack and the enablement of the Canadian Tire Triangle loyalty partnership. With an advanced certification as a Professional Scrum Product Owner, I expertly apply agile methodologies and best practices to consistently ensure exceptional product quality and performance.I am continually seeking opportunities to learn and grow in the field of digital product management and development. Recently, I completed my Master of Digital Product Management degree from Smith School of Business at Queen's University, where I gained valuable insights and skills in digital strategy, design thinking, user research, and analytics. As an alumnus, I have been invited back as a guest lecturer to share my expertise on Value-Based Prioritization and Business Casing for Digital Product Managers. am motivated by the challenge of solving real-world problems with digital technology and delivering value to both consumers and businesses.

Listed skills include Leadership, Customer Experience, P&L, Multi Unit Retail Management, and 48 others.