Principal Digital Product Manager, Consumer Digital
Suncor
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Kris Hayward, Mdpm Email & Phone Number
Principal Digital Product Manager, Consumer Digital
at
Suncor
1 work email found
@suncor.com
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Principal Digital Product Manager, Consumer Digital
Location
Calgary, Alberta, Canada
Who is Kris Hayward, Mdpm? Overview
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Quick answer
Kris Hayward, Mdpm is listed as Principal Digital Product Manager, Consumer Digital at Suncor, based in Calgary, Alberta, Canada. AeroLeads shows a work email signal at suncor.com and a matched LinkedIn profile for Kris Hayward, Mdpm.
Kris Hayward, Mdpm previously worked as Manager, Digital Consumer Experiences Portfolio at Suncor and Manager, Digital Optimization Enterprise at Suncor. Kris Hayward, Mdpm holds Masters Of Digital Product Management, Digital Product Management And Development from Smith School Of Business At Queen'S University.
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*@suncor.com
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Profile bio
About Kris Hayward, Mdpm
With extensive experience in digital product management within the B2C space, I am passionate about creating and delivering innovative digital solutions that drive customer satisfaction and loyalty. As the Digital Product Manager for the Digital Consumer Experience portfolio at Suncor, I play a key role in supporting the Petro-Canada brand strategy. I lead the development and implementation of new capabilities and enhancements across mobile, web, loyalty, and marketing automation platforms, ensuring we consistently exceed customer expectations and strengthen brand engagement.My core competencies include customer-centric product vision, data-driven decisioning, value-based product roadmaps, cross-functional team leadership, and agile project management. I have successfully launched and managed several products for Petro-Canada, such as the Petro-Canada Retail App, the EV Spark App, and the Petro-Points Loyalty Platform. I have also demonstrated my ability to handle complex and large-scale digital projects, such as the migration of a legacy loyalty platform to a next generation technology stack and the enablement of the Canadian Tire Triangle loyalty partnership. With an advanced certification as a Professional Scrum Product Owner, I expertly apply agile methodologies and best practices to consistently ensure exceptional product quality and performance.I am continually seeking opportunities to learn and grow in the field of digital product management and development. Recently, I completed my Master of Digital Product Management degree from Smith School of Business at Queen's University, where I gained valuable insights and skills in digital strategy, design thinking, user research, and analytics. As an alumnus, I have been invited back as a guest lecturer to share my expertise on Value-Based Prioritization and Business Casing for Digital Product Managers. am motivated by the challenge of solving real-world problems with digital technology and delivering value to both consumers and businesses.
Listed skills include Leadership, Customer Experience, P&L, Multi Unit Retail Management, and 48 others.
Current workplace
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11 roles
Kris Hayward, Mdpm work experience
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Manager, Digital Consumer Experiences Portfolio
Digital Portfolio Manager for the Digital Consumer Experiences portfolio supporting the Petro-Canada brand including Mobile, Web and Loyalty platforms. Leading a team of Product Owners and working alongside a Product Team for each product, I support the Petro Canada brand digital strategy by leading the iterative development and implementation of new capabilities and enhancements that deliver value directly to our consumer. - Development of Product Vision for overall portfolio. - Development of customer centric, data driven strategic digital product development roadmaps aligned to business priorities including KPI's to monitor product performance. - Communication of roadmaps and initiatives to stakeholders- Conduct and communicate competitive analysis of digital products within the scope of the portfolio, identify and react to trends in both the technology and convenience/fuel retailing market.- Facilitate Product Owner team collaboration sessions to prioritize backlog items for Scrum Product Team development and deployment. - Vendor analysis and selection of strategic development partners as it relates to the portfolio. - Chief Product Owner for Petro-Canada’s loyalty platform implementation & migration project as well as the Canadian Tire partnership loyalty program integration. Portfolio of products includes but is not limited to:Mobile- Petro-Canada Retail App- Petro-Canada EV Spark App Loyalty- Platform software that facilitates the Petro-Points Loyalty Program, including program management and marketing automation tools including promotion deployment.Web - Petro-Canada.ca - Caremakers.ca
Manager, Digital Optimization Enterprise
In my role as the Manager of Digital Optimization for Enterprise, I support our business stakeholders and IT partners to identify and implement digital technology to improve existing operating processes and business models. Development of digital standards and processes for Enterprise applicationsApplication optimization and rationalization- Optimizing application portfolio based on Enterprise capability mapping- Employing the 6R rationalization model to recognize cost savings and productivity- Technology and application roadmapping- Support of the budgeting process through the integrated Product ModelStakeholder Relations- Connection of Enterprise functional areas to the Digital and Information Technology organization- Communication of Enterprise Digital Projects impacting functional areas- Co-ordination of conversations between function stakeholders and IT Product Owners- Consistent connection with A, B, and C-level internal executives- Support the deployment of new Enterprise wide solutions with functional unitsOpportunity Development- Digital Project development - Support projects with a digital or technology element- Alignment of business solutions to the current application footprintNew Application Onboarding- Determination of the most appropriate option to enable desired capability through the RFP/RFI process- Organize and participate in vendor demos, co-ordinating negotiation of contracts with contract procurement. - Liaise with IT groups to facilitate EIM, Cyber Security, Enterprise Architecture and Cloud suitability evaluations.- Organization of new application training with new vendor an/or creation and delivery of training for Enterprise wide applications.Operating Model- Participate in the conversation regarding simplification and optimization of organization operating models.- Development of key performance indicators, monitoring of SLA's and reporting for enterprise portfolio of applications.
Jun 2020 - Aug 2021
Senior Digital Business Partner
As a Digital Business Partner, I provide strategic digital advisory services to Suncor's corporate business functions in order to support the enterprise digital transformation. - Develop strategic partnerships with key stakeholders to understand business drivers, strategies and priorities- Opportunity development and alignment to the companies digital priorities- Developing and leading account plans and technical account teams- Providing Digital, Enterprise Technical and Information Technology program/project information to the business unit or function.- Driving the development of digital technology road maps based on business strategy.- Support the evaluation and on-boarding of new business applications.
Oct 2019 - Jun 2020
Board Member
Store Leader / Customer Experience Director
Mar 2015 - Feb 2019
Senior Manager
Jul 2010 - Feb 2015
Jul 2009 - May 2010
Department Sales Manager / Operations Manager
Oct 2008 - Jul 2009
District Manager
Nov 2001 - Oct 2008
Athletes World Manager / Senior Store Manager
Jun 1999 - Aug 2001
2 education records
Kris Hayward, Mdpm education
Masters Of Digital Product Management, Digital Product Management And Development
Smith School Of Business At Queen'S University
Bba, Marketing, Economics, Organizational Behavior
University Of New Brunswick
FAQ
Frequently asked questions about Kris Hayward, Mdpm
Quick answers generated from the profile data available on this page.
What company does Kris Hayward, Mdpm work for?
Kris Hayward, Mdpm works for Suncor.
What is Kris Hayward, Mdpm's role at Suncor?
Kris Hayward, Mdpm is listed as Principal Digital Product Manager, Consumer Digital at Suncor.
What is Kris Hayward, Mdpm's email address?
AeroLeads has found 1 work email signal at @suncor.com for Kris Hayward, Mdpm at Suncor.
Where is Kris Hayward, Mdpm based?
Kris Hayward, Mdpm is based in Calgary, Alberta, Canada while working with Suncor.
What companies has Kris Hayward, Mdpm worked for?
Kris Hayward, Mdpm has worked for Suncor, Asteriskrd Inc, Apple, Bluenotes, and Future Shop.
How can I contact Kris Hayward, Mdpm?
You can use AeroLeads to view verified contact signals for Kris Hayward, Mdpm at Suncor, including work email, phone, and LinkedIn data when available.
What schools did Kris Hayward, Mdpm attend?
Kris Hayward, Mdpm holds Masters Of Digital Product Management, Digital Product Management And Development from Smith School Of Business At Queen'S University.
What skills is Kris Hayward, Mdpm known for?
Kris Hayward, Mdpm is listed with skills including Leadership, Customer Experience, P&L, Multi Unit Retail Management, Team Building, Visual Merchandising, Social Media, and Big Box.
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