Growth & Investments TeamOwned and executed the product roadmap for growth objectives, including user acquisition and conversion. - Developed and executed the product vision and roadmap for user acquisition in collaboration with cross-functional teams, leading to a 70% increase in user acquisition within one quarter. - Boosted conversion rates by 10% by launching an interactive financial memo to address investor confidence issues identified through data analysis and user research. - Aligned stakeholders, including leadership, by presenting actionable insights from comprehensive KPI analysis, driving consensus on product strategy. - Championed a data-driven culture by co-creating an experimentation playbook with the head data scientist, educating teams on hypothesis formation, test design, and insights gathering.

Paid Consumer Subscription Team Spearheaded analytics efforts to guide Product team initiatives. Focused on growing acquisition, engagement, and retention.- Collaborated with engineering and design teams to launch a streamlined trial subscription experience, resulting in a 12% increase in trial subscription rates during A/B testing.- Leveraged SQL data analysis and market research to identify user needs for learning assessments, informing product strategy and prioritizing features that boosted weekly engagement by 14%.- Prevented a potential revenue loss by analyzing experimental data with SQL, uncovering threats to existing subscription retention, and recommending against launching a lower-tier subscription.

Identity TeamLed efforts to sustain operations for a new product, tackled multiple identity resolution issues with clients, and develop new products in the identity space.- Partnered with engineering to create a user-friendly interface for workflow creation, seamlessly integrating a complex API to enable non-technical users to access core product functionalities.- Facilitated stakeholder alignment through targeted presentations, successfully upselling 80% of potential customers to a new product.- Adapted to a rapidly changing environment by enhancing support operations with data-driven feedback and comprehensive user manuals.

Data TeamServed a technical product expert, providing product consult to numerous clients, and developing solutions to effectively meet their needs.- Redesigned the data marketplace in collaboration with UX designers and external partners, improving navigability and earning positive client feedback.- Coordinated with over 40 external partners, the client, and internal stakeholders to execute a critical data migration, resolving a five-year billing discrepancy.- Leveraged analytical skills to identify and resolve advertising efficiency issues for over 50 clients, recommending effective product solutions.

Ensured proper implementation of tax exemption allowance calculator for an universal life insurance policy (MTAR).

Completed a project to redesign a process for converting asset data into a format readable by GGY AXIS. New design resulted in a decreased lead time from 10 days to 3 days.

Reviewed and documented all tools related to Canadian Asset Liability Method (CALM) reserving to ensure calculation security. Also assisted in analyzing earnings at risk for traditional valuation insurance products.

Successfully reclassified and allocated premium distribution between insurance products for the finance and the valuation department to create a synchronized income statement. Also developed and improved various Excel based financial reports such as premium, sales, and in-force report.