Lead digital and social media teams at Macy's, with focus on connecting digital content and performance-driven media to deliver against sales goals, grow loyalty, and acquire new customers for the brand

.com lead, Impulse and designer collaborations marketing strategy.com lead, millennial marketing strategy

Own and execute marketing strategy to aggressively grow the ecommerce hub of the Macy's Inc. brand.Concept, plan, and execute all dot com marketing for the ready to wear and center core families of business on Macys.com. Support, protect, and grow these families of business against challenging sales plans. These businesses include womenswear, juniors, kids, special sizes, fine and fashion jewelry, watches, intimates, shoes, handbags and accessories. Manage a direct-report assistant marketing manager. Support all marketing programs developed by Macy's Inc. to ensure they are messaged in an innovative and engaging manner on Macys.com. Key stakeholder in development/execution of multi-channel marketing programs with Macy's Inc.; i.e. direct mail, movie and television partnerships, sweepstakes, contests, brand launch promotion, concert tours, Fashion's Night Out, Girls' Weekend Out, and other programs. Concept and execute rich media on-site experiences and social media content to enhance the consumer experience and drive conversion.Own email strategy for ready to wear and center core families of business. Responsible for driving traffic and conversion via targeted messaging and segmented distribution to database. Responsible for tracking ROI.

Develop and execute retail marketing strategy for the LOFT division, representing 500+ stores nationwide.Created partnerships and cross-branding opportunities using multi-channel marketing approach. Previous partners included Proctor & Gamble, Scholastic Inc., Conde Nast, and New Line Cinema. Owned, developed, and executed aggressive marketing strategies for brand awareness and equity programs.Owned LOFT Loves Teachers, a multi-channel marketing outreach program targeted at educators. Active database of 500,000+ now represents top 25% of clients for the LOFT brand. Worked directly with digital marketing agencies to develop innovative new media marketing campaigns.Executed all in-store marketing and promotional activities. Developed seasonal promotional plan designed to protect gross margin and efficiently move inventory. Conducted qualitative and quantitative client research.

Managed process of creating in-store marketing for 800+ stores in the United States, Puerto Rico, and Canada. Worked with key stakeholders to develop annual marketing strategy, budget, and retail events.Defined all aspects of seasonal store and window layout. Oversaw trafficking of all marketing collateral.Managed vendor relationships, including print production and language translation service providers.Hired and managed direct report in the coordination of production and implementation of in-store marketing.Wrote marketing copy for in-store signage, direct mail campaigns, and ecommerce marketing collateral. Owned all marketing calendars and ran all high-level marketing strategy meetings. Promoted three times during tenure at company.Also worked on or with ecommerce, traffic, visual, and public relations teams during tenure at company.