Kasey Riebel Email & Phone Number

Lincoln, Nebraska Metropolitan Area

Des Moines, Iowa, United States

-Manage day-to-day execution of approved client projects, ensuring work is high-quality, deadlines and budget expectations are met and internal team, vendors and clients are kept updated.-Build project schedules and budgets, and allocate assignments to appropriate team members accordingly. Demonstrate proficiency in Workamajig project management and workflow tools.-Develop project and campaign estimates, proposals and statements of work to bring new ideas to internal team and clients for consideration.-Establish project workflows and briefs to maintain project efficiency.-Review proposals and projects to ensure they meet client objectives, are accurate and error free.-Assist account strategist with client billing worksheets and budget tracking spreadsheets.-Track, provide budget feedback to promote accuracy in estimating/budgeting for future projects.Notable client experience: Kemin Animal Nutrition & Health — North America, Kemin Animal Nutrition & Health — Canada, BW Fusion, Crystal Group

Des Moines, Iowa, United States

I created and managed the creation of high-quality content for FFA New Horizons magazine and FFA.org.-Developed story angles and created monthly digital content plans of at least seven pieces of content-Produced a 40-page, biannual magazine from story development and design concept to print-Established video direction, planned shoot logistics, managed production and delivered six videos yearly-Identified photo shoot opportunities, aligned teams and delivered photo assets-Edited copy according to AP and FFA style, keeping FFA marketing priorities top-of-mind-Provided constructive feedback on design materials according to FFA brand guidelines-Managed a team of creatives who designed magazine layouts, digital infographics and more-Managed a team of 10 freelance writers; issued contracts, submitted invoices and ensured payment-Ensured all projects were completed within budget and on deadline

Greater Minneapolis-St. Paul Area

-Assisted with development of integrated communications plans for announcements, campaigns and thought leadership initiatives-Managed and coordinated editorial teams for email, blog and newsletter content-Interviewed subject matter experts and wrote/edited content for various platforms-Developed monthly social media content calendars, conveyed creative vision for assets and worked with Creative team to manage asset creation-Executed paid social plans and reported social analytics-Identified stories, conducted trade media relations, measured results-Planned and executed Ag/Envi Sci sector marketing plans and awards entries-Managed Padilla Buzz Bin blog, email campaigns and agency social -Served as primary client contact for two accounts, managed budgets, provided monthly reports

Minneapolis, Minnesota

-Managed client digital communication platforms and editorial content, and wrote/edited content-Developed social media content calendars, executed paid social tactics and reported social analytics-Identified target media, pitched stories to media and measured media relations results-Created and managed Ag Sector marketing plan for new business initiatives-Managed Padilla Buzz Bin blog program and email campaigns, executed agency's social tactics-Assisted general management of client programs, including providing budget reports

Bryan/College Station, Texas Area

-Conducted interviews and produced content to report on current events from college leaders-Wrote and edited feature articles for CVM Today magazine-Contributed newsletter articles, press releases to college eNews and other digital platforms-Responded to emails, delivered printed content, completed other office management tasks

Houston, Texas

-Interviewed and photographed youth livestock show, auction, contest and event contestants-Published press releases and feature stories for the HLSR website and media partners-Conducted interviews of RodeoHouston champions side-by-side with a FoxSports reporter

Greater Minneapolis-St. Paul Area

-Created and edited marketing collateral and written content for clients, including product guides and press releases, and for various media and platforms-Collaborated with seven interns in developing a marketing plan to establish a national insurance company as a thought leader in agriculture insurance and financial planning-Completed an individual capstone project proposing a communications strategy for a client through in-depth client and industry research

College Station, Texas

-Responded to questions from prospective students via email and in the call center-Provided admissions presentations to groups of up to 60 middle and high school students-Managed appointment schedules for five admissions advisors-Processed student academic records

Bryan/College Station, Texas Area

-Executed customer service responsibilities and maintained equipment inventory-Monitored appropriate usage of 13 playing fields, six tennis courts and pavilion facilities-Implemented crisis management procedures when necessary

Southeast Nebraska District

-Conducted in-season seed business and organized seed returns logistics-Completed sign advertising program for customer fields and research plots-Gathered and reported data from hybrid research locations-Planned an AgriGold Customer Recruitment Meeting for over 50 customers in SE Nebraska