Managing all paid advertising activities including Google Search, Display, Shopping, Video, Remarketing & Social Media ads.• Measuring the performance of all campaigns and produced weekly reports that monitored KPI performance & ROI goals from the online channels.• Optimizing copy and landing pages for paid search engine marketing campaigns.• Performing ongoing paid keyword discovery, expansion, and optimization.

Manage and maintain digital marketing campaigns, brand development, increase traffic through SEO, SMO, Paid Campaigns. Pay Per Click (PPC): Google Adwords, Facebook, LinkedIn, Twitter.- Create and manage multiple CPC & CPA campaigns (Search, Display & Re-marketing) for ad networks.- Analysis competitive, research keywords (positive and negative) and suggest the best strategy.- PPC bid management and ad copy-writing, display ad creation and A/B testing- Landing page analysis, testing and suggestion- Test and offer new strategies and recommendation (such as ad extensions, re-marketing, category targeting etc.)Organic SEO: Search, Social and Content- Create and compose business proposals and marketing plan for SEO- Analysis and Research the website, competitor and keywords- On Page and technical eg. meta data, robots and sitemap, H tag, alt, link structure etc.- Rank up the keywords and visibility on SERP: Building back links using off page optimization (forum, blog, article, directories, PR, book marking and social media etc).- Optimize for mobile, local and voice search eg. Google local listing, google now etc.- Research and develop innovative strategies and execute to success on social media (Facebook, twitter, LinkedIn etc.), video and content (article, blog, PR etc.) marketing channels to viral and brand awareness.- Updated myself and team as per google algorithm with present market trendEmail Marketing:Brief to design the templates, sending bulk email (mail chimp, campaign monitor etc.) with CTA and measure the report.Ecommerce & AffiliateCreating Ecommerce campaign like Amazon, Flipkart, Ebay etc. Promotion of products and brand awareness through discount coupons and payment gateway sites.