- Spearheaded the establishment and monitoring of key performance indicators (KPIs) to ensure the success of strategic projects and fundraising initiatives.- Engaged with investors and financial institutions to drive successful fundraising efforts, enhancing business growth.- Conducted in-depth market research to identify emerging trends, leading to strategic opportunities for internal teams and channel partners.- Developed and executed comprehensive strategic plans to elevate business growth and enrich client experiences.- Cultivated strong client relationships, ensuring exceptional satisfaction and fostering long-term partnerships.- Managed and mentored a high-performing team of analysts and advisors in Gurgaon, promoting a collaborative work environment.- Implemented TATA Smartflo for the Contact Center, integrating WhatsApp and other communication channels for seamless updates.- Trained contact centre hires to enhance their understanding of debt products and improve pitch delivery.- Deployed Bitrix24 CRM, creating automation and SOPs for sales, credit, and contact centre teams to optimize customer lifecycle management.- Collaborated with marketing agencies to launch online advertisements, successfully sourcing direct debt clients and new channel partners.- Generated over 1000+ leads for channel partner associations, achieving a conversion rate of over 20%, expanding business associations across East and North India.