Develop a marketing strategy for the organisation and for new and existing products or servicesOversee the implementation of the marketing strategyDevelop a brand strategySet and administer an annual marketing budgetCreate and manage a calendar of events such as webinars, conferences and thought leadership contributionsGuide the day-to-day activities of the marketing team and marketing managerContinually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessaryProvide tools and materials to enable the sales team to function effectivelyManage and refine the organisation’s social media presenceManage and measure marketing campaign costsReport on the effectiveness of marketing campaigns using pre-determined KPIsUtilise data for marketing campaigns, interrogating the organisation’s databases and external dataWith other senior executives, identify new business opportunitiesConduct market research studiesNegotiate with media agencies and secure agreements on the production of promotional materials

Development of the Human Resources DepartmentOversee the implementation of Human Resources programs through Human Resources staff. Identifies opportunities for improvement and resolves problems.Oversee and manages the work of reporting Human Resources staff.Encourage the ongoing development of the Human Resources staff.Develop and monitor an annual budget that includes Human Resources services, employee recognition, sports teams and community events support, company philanthropic giving, and benefits administration.Selects and supervises Human Resources consultants, attorneys, and training specialists, and coordinates company use of insurance brokers, insurance carriers, pension administrators, and other outside sources.Conducts a continuing study of all Human Resources policies, programs, and practices to keep management informed of new developments.Leads the development of department goals, objectives, and systems. Provides leadership for Human Resources strategic planning.Establishes HR departmental measurements that support the accomplishment of the company's strategic goals.Manages the preparation and maintenance of such reports as are necessary to carry out the functions of the department. Prepares periodic reports for management, as necessary or requested, to track strategic goal accomplishment.Develops and administers programs, procedures, and guidelines to help align the workforce with the strategic goals of the company.Participates in executive, management, and company staff meetings and attends other meetings and seminars.With the CEO, CFO, and community relations group, plans the company's philanthropic and charitable giving.