Kripa Guha Email & Phone Number

Peoria, IL, US

• Collaborated with internal stakeholders and external users, leveraging market research and competitive analysis to define product mission, vision, strategy, and roadmaps.
• Supported systems nationwide through strategic product development and targeted improvements.
• Enhanced multiple platforms, including a desktop application, 2 mobile applications, and 2 cloud platforms.
• Collaborated with cross-functional teams (engineering, design, QA, marketing, sales, and customer success) to ensure comprehensive R&D, precise implementation, timely delivery, and cost adherence.Implemented agile.
• Ensured compliance with healthcare regulations, including HIPAA, and maintained high data security standards.

Greater Chicago Area

• Successfully sold company as a team, demonstrating strong business acumen and strategic execution.
• Joined Unruled, a start-up launched in The Garage, Northwestern University’s incubator, dedicated to catalyze casual creativity and visual thinking for students, through environmentally sustainable design.
• We make extremely high-end notebooks for novelists, artists and designers. We have a “net tree positive” business model, planting more trees than we use by planting a tree with every purchase.
• Developed our marketing and sales strategies, starting from zero in early 2018, I drove sales to $100k in 2019, and we are on track to grow another 30% this year.
• Accomplished growth via paid advertising, an ambassador program comprised of 8 influencers with a social media reach of 200K people, trade show / conference displays, and a retail plan resulting in nationwide.

Los Angeles, CA, United States

• Have had the opportunity to engage with company from multiple angles including:
• [Field Operations] Set up a repository for collecting on-the-ground feedback from customers and partners (e.g. what works and doesn’t work with training).
• [Finance] Developed templates and processes for daily, weekly, and monthly banking activities such as coding transactions, customer invoicing and billing, and employee reimbursements.
• [HR] Simplified a largely manual process for payroll, 401k and benefits. Supported the transition to a new time & labor system for contract work.
• [Logistics] Streamlined the process to ship sensors across the globe, with special attention to customs paperwork and customer communication. Co-developed reverse-logistics for maintenance & replacement of faulty.
• [Marketing] Created one pagers, slide decks, direct mails, and other collateral and supported preparation for online conference.

Peoria, Illinois

• Aided in the development sales & marketing collateral using Adobe suite and video content from ideation to script to recording phase.
• Managed and planned content across multiple social media platforms including LinkedIn and Instagram.

Evandale, OH

• Produced manufacturing plan of 150+ parts in a Job Shop environment for GE9X engine new parts and inbound repair jobs for engines and global partners
• Implemented a new scheduling system used by 50+ employees which led to shorter lead times, increased visibility, less delays, and more effective use of employee time

Greater Chicago Area

• Assessed more than 600+ clients to determine upselling opportunities that were used as basis for future sales
• Researched 51 current and potential partners and prioritized engagement, which resulted in plans for 2 additional partnerships as well as strategies for future steps
• Developed marketing resource databasee to be used internally and externally for cohesive messaging during rebranding

Peoria, Illinois

• Conducted market, trend and competitive market analysis, for development opportunities across CGN industry verticals
• Developed and presented in-depth company research deck to company executives which provided in-depth research about business and focused on potential opportunities in procurement and supply chain areas

Bachelor’S Degree, Chemical Engineering, Sophomore

Activities and Societies: Unruled LLC.; Brown Sugar Acapella; Gale Elementary Lunch Circles; Ahana Dance Project; Society of Women.

High School Diploma

Activities and Societies: Student Council VP Marching Band Choral