Kris Biti Email & Phone Number

Singapore

Singapore

Singapore

•Spearheaded operational excellence and post merger transformation programs of commercial teams (sales, client & consulting) across 3 business units in APAC.•Designed, deployed & tracked standard regional sales forecasting practice on Salesforce through cross functional collaboration with commercial, legal, finance, operations, department heads ultimately improving forecasting practice by YoY.•Developed global standards for onboarding for commercial teams and establish APAC’s 'one-stop-shop' enablement Wiki.•Established APAC-wide enablement program generating significant increase in pipeline within existing and new business teams in its first year of roll out.•Partnered with C-suite and regional executive leadership to transform internal operations and advise on strategic initiatives to hit annual regional target.•Selected from hundreds of females in senior leadership to be part of the S4 Women in Leadership Program at the University of California, Berkeley - Haas School of Business.

Singapore

•Designed and implemented integration programs to support sales teams across 8 markets as a result of S4’s acquisitions.•Developed business intelligence dashboard for evaluating, measuring, and tracking financial impact of Sales Team consolidating multiple sources across departments and platforms.•Deployed global compensation scheme across 8 markets in APAC working with finance, Legal & HR teams.•Led and coordinated preparation and execution for weekly executive briefings and sales meetings.

Singapore

•Established operations for MightyHive's 3rd office globally in Singapore; eventually opening several offices across Asia.•Owned multi-year planning including opportunity sizing, market and competitive strategy, functional requirements, and execution timeline. Partnered with finance business partners to develop supporting budgetary estimates.•Directed and held key partner relationships including Google & Salesforce across SEA to secure business opportunities for enterprise level clients.

Sydney, Australia

•Drove innovation and scalable advertising opportunities across Telstra Media's digital portfolio of ~NRL (#3 Sports Site in Australia: National Rugby League) ~AFL (#1 Sports Site in Australia - Australian Football Rules) ~Sky News ~The Lifestyle Network ~Telstra Media Homepage (formerly Bigpond) ~Sportsfan (now defunct)•Managed strategic partnerships between Telstra Media, its external sales house (MCN) and channel partners (Sky New, Lifestyle Network, NRL, etc.) to achieve advertising revenue targets.•Elected Member: ~IAB Australia Mobile Council - Member (2015-2017) ~IAB Australia Viewability Council - Member (2016-2017).

Sydney, Australia

•Managed end to end campaign management of AUD XX million in advertising per annum: strategic planning, implementation, optimization, and performance analysis of digital media campaigns, focusing on Display, and Mobile channels.•Built, maintained, and strengthened relationships with media partners and ad tech vendors to consult clients on innovative business and tech solutions in a fast-changing digital marketing ecosystem.•Drove Digital Innovation for Key Clients: McDonald's, Westpac, Hasbro, Beiersdorf, Bupa through continuous education and recommendations of new digital channels and formats for campaigns•Awarded Gold Cannes Lion: McDonald’s "Track My Mac" campaign (2013) for best mobile innovation campaign.Other Responsibilities & Awards ~Media Federation of Australia – NGEN ~OMD’s Ngen Representative (May 2011 – August 2013) ~Charity Portfolio Head (January 2012 - August 2013)

Broadcast Journalist for “Balitang Australia” that aired internationally on ABS-CBN network channels including ABS-CBN News Channel (ANC, Philippines) and The Filipino Channel (TFC) in The United States, Europe, Asia and The Middle East.ABS-CBN is the first television network in Southeast Asia to broadcast in color, and one of the oldest commercial television broadcasters in Asia.

Director and producer of a national, mobile photo exhibition of Sydney’s refugees since 1901.

Global Executive Mba

Activities and Societies: Elected Class Representative

Media Communications, Journalism

Activities and Societies: JournoSoc: Member from 2008-2009

Education record

Education record

Education record

Education record

Education record