I am responsible for leading the development of a new diagnostic platform through the new product development process, representing the voice of the customer. I plan and execute efforts to establish strategic direction and roadmap through market research, leading to product requirement definition and business case validation.▪ Lead customer research to obtain insights on product needs, requirement definition and and business case validation.▪ Attend conferences to conduct customer research sessions and conduct competition scouting▪ Track competitive technology to continuously strategize for product differentiation and positioning▪ Represent the voice of the customer in cross-functional team meetings, ensuring development towards customer requirements▪ Develop product value proposition and testing positioning with customer research

I was responsible for product management and execution for a new diagnostic platform as part of the IDEXX In-house Diagnostics offering. I lead efforts to establish strategic direction and roadmap, including business management, value proposition, product development, competitive analysis, market analysis, customer requirements and insight to create a new platform and drive financial success.▪ Conducted customer research to establish understanding of customer pain points and opportunities for new product-based solutions▪ Planned and executed market analysis research to establish business case for new product development▪ Scouted for new technologies and business development opportunities, supporting the initiation of the product development with an identified novel technology▪ Lead efforts with R&D to assess new product development feasibility, data from which was used to support initiation of a formal new product development project▪ Drafted value proposition statements and the business case for a new product development opportunity, leading to the initiation of a formal project to develop a novel, paradigm shifting veterinary diagnostics platform▪ Socialized research findings and lead cross-functional teams toward establishing knowledge of market needs, customer pain points, and requirements definition for new development opportunities

▪ Scouting for and leading evaluation effort for available external technologies that meet strategic commercial goals ▪ Leading technical activities and managing a R&D team to develop prototypes for diagnostic assays on a novel multiplexing platform ▪ Led technical activities and managed a R&D team to develop and deliver novel plate ELISA and rapid immunoassays, including the first rapid canine leptospirosis test (SNAP® Lepto)▪ Collaborated with internal Regulatory stakeholders and the USDA to negotiate creative solutions to difficult diagnostic assay verification challenges

▪ Led efforts toward diagnostic marker discovery through new product development▪ Managed a highly successful effort to understand the nationwide incidence of feline infectious diseases to support Marketing and product commercialization activities; data was sold to a large pharmaceutical company and provided $250,000 revenue for IDEXX▪ Participated in strategic marketing customer focus groups and interviews to help validate market potential and product requirements ▪ Key team member on multi-functional new product development core teams; worked with various functions across the company while serving as the R&D assay development leader, including Marketing, Customer Support, Regulatory, Manufacturing, Quality Assurance, Quality Control, and Legal. ▪ Identified assays from market competitors and performed technical analysis as part of business strategy projects ▪ Led efforts to improve communication within the organization, resulting in the implementation of various new tools that have increased timeliness and transparency