Kris Curtis Email & Phone Number

United States

Westbrook, Maine, Us

I am responsible for leading the development of a new diagnostic platform through the new product development process, representing the voice of the customer. I plan and execute efforts to establish strategic direction and roadmap through market research, leading to product requirement definition and business case validation.▪ Lead customer research to obtain insights on product needs, requirement definition and and business case validation.▪ Attend conferences to conduct customer research sessions and conduct competition scouting▪ Track competitive technology to continuously strategize for product differentiation and positioning▪ Represent the voice of the customer in cross-functional team meetings, ensuring development towards customer requirements▪ Develop product value proposition and testing positioning with customer research

Westbrook, Maine, Us

I was responsible for product management and execution for a new diagnostic platform as part of the IDEXX In-house Diagnostics offering. I lead efforts to establish strategic direction and roadmap, including business management, value proposition, product development, competitive analysis, market analysis, customer requirements and insight to create a new platform and drive financial success.▪ Conducted customer research to establish understanding of customer pain points and opportunities for new product-based solutions▪ Planned and executed market analysis research to establish business case for new product development▪ Scouted for new technologies and business development opportunities, supporting the initiation of the product development with an identified novel technology▪ Lead efforts with R&D to assess new product development feasibility, data from which was used to support initiation of a formal new product development project▪ Drafted value proposition statements and the business case for a new product development opportunity, leading to the initiation of a formal project to develop a novel, paradigm shifting veterinary diagnostics platform▪ Socialized research findings and lead cross-functional teams toward establishing knowledge of market needs, customer pain points, and requirements definition for new development opportunities

Westbrook, Maine, Us

▪ Scouting for and leading evaluation effort for available external technologies that meet strategic commercial goals ▪ Leading technical activities and managing a R&D team to develop prototypes for diagnostic assays on a novel multiplexing platform ▪ Led technical activities and managed a R&D team to develop and deliver novel plate ELISA and rapid immunoassays, including the first rapid canine leptospirosis test (SNAP® Lepto)▪ Collaborated with internal Regulatory stakeholders and the USDA to negotiate creative solutions to difficult diagnostic assay verification challenges

Westbrook, Maine, Us

▪ Led efforts toward diagnostic marker discovery through new product development▪ Managed a highly successful effort to understand the nationwide incidence of feline infectious diseases to support Marketing and product commercialization activities; data was sold to a large pharmaceutical company and provided $250,000 revenue for IDEXX▪ Participated in strategic marketing customer focus groups and interviews to help validate market potential and product requirements ▪ Key team member on multi-functional new product development core teams; worked with various functions across the company while serving as the R&D assay development leader, including Marketing, Customer Support, Regulatory, Manufacturing, Quality Assurance, Quality Control, and Legal. ▪ Identified assays from market competitors and performed technical analysis as part of business strategy projects ▪ Led efforts to improve communication within the organization, resulting in the implementation of various new tools that have increased timeliness and transparency

Frederick, Maryland, Us

Phd, Virology

Bs, Microbiology

Education record