Develop and implement an extensive marketing strategy aimed at enhancing brand equity, fostering consumer engagement, expanding reach, and increasing exposure to international audiences. Drive incremental revenue for franchises across all business units in the UK. Simultaneously, orchestrate and oversee marketing campaigns for Warner Bros. UK Consumer Products across the identified franchises.

As the primary liaison for the agency, I spearheaded the strategic development of Diageo's World Class brand. I assumed a leadership role, overseeing a team of up to 15 dedicated to fortifying brand engagement across social media, web platforms, content creation, and physical events. Notably, I successfully delivered two editorial pieces, produced in Sao Paulo and London, as integral components of the World Class List TV series. These initiatives were crafted to inspire individuals to elevate their drinking experiences while ensuring continuous prominence for Diageo brands

Managed $11m worth of advertising space across TWDC owned media platforms, to support in-house owned marketing and commercial campaigns for content releases. Produced editorial content for on-air channels, that provided solutions to commercial restrictions for the younger audiences.

Creating launch and sustain plans for new channel properties to maximise exposure of the content across linear and non-linear TV. Collating channel research and analysing the data to ensure set KPIs were hit. Provide constructive feedback on acquiring new titles and assisting with negotiations for multi-territory deals.

Governance of all editorial and commercial content before transmission. Ensured all content adhered to regulatory codes (Ofcom & RTÜK) and Disney brand values. Building strong working relationships with all local sales team and relaying relevant scheduling restrictions to broadcast partners.