Leads in the development of creative strategies and execution of clear, relevant content across all digital touch points including display ads, email marketing, social media marketing, and e-commerce listing content that serve our DTC and wholesale retail partners. Responsible for the creative budget, planning and execution of photo and video shoots. Creative directs private label branding, packaging and the product development and textile design.KEY PROJECTS:Digital, SEO, E-mail, Influencer, and Social Media MarketingResponsible for creating promotional and brand-aware display ads, digital banners and Facebook, Instagram, Tik Tok social content for our DTC brands and retail partners. Creates and schedules email campaigns and promotions for the Linens & Hutch brand.E-commerce Content Creation and Website DesignPlans, concepts and directs photo and video shoots. Owns creative budgeting. Responsible for content created via CGI for our retail partners including Amazon, Nordstrom, Nordstrom Rack, Dillard’s, Kohl’s, Walmart, Macy’s, Target, JcPenneys, Beall’s, and Wayfair. Brand visionary of our DTC Shopify website design. Wholesale Branding, Campaign and Product DevelopmentDevelops sales toolkits and presentations to procure new business channels. Develops private label branding, textile design and packaging for retailer partners. Fulfills production artwork for our international manufacturing partners.

Translating marketing strategies into clear, relevant content by leading and directing the photo direction and execution for the Kohl’s brand, it’s private and exclusive brands across web, mobile, packaging and print media platforms. Developing, mentoring and identifying new talent expertise for the Art Direction team and executional partnerships. Connecting brand experience opportunities across media partnerships.KEY PROJECTS:Seasonal Campaign ContentDeveloped and directed Kohl’s branding content six times a year seasonally activating and engaging our customer and prospect customers by promoting brand affinityE-commerce ContentValue-engineered item level photo and video content production through managed creative direction and process efficiencies to support speed to market Private & Exclusive BrandingBrand steward in developing and directing the brand storytelling for: JLO, Marc Anthony, Lauren Conrad, Rock & Republic, Juicy Couture, Simply Vera Vera Wang, Apt 9, Sonoma, Dana Buchman, Croft & Barrow, Food Network

Group creative leader of five creative teams consisting of art directors, designers and production designers: innovation team, instore marketing, tab, direct mail, corporate communications. Responsible for leading advertising design direction and creative strategy across all media platforms. Building, mentoring, and diversifying creative teams around a common vision. Co-developed seasonal broadcast experiences with external agencies. Defined consumer experience opportunities with sr. leadership across merchants, strategy, merchandise presentation and sr. level executives. KEY PROJECTS:Innovation concept developmentCreative direction and design execution for new and future brand partnerships, advanced platform experiences and launches, magazine and Kohl’s brand communication including seasonal development and brand toolkitsInstore marketingCreative direction and design execution for all instore experiences and displays. Collaborating with store planning and merchandise presentation on visual experiencesDirect mailCreative direction and design execution for promotional offers, direct marketing campaigns and catalogs. Leading creative budget and production planningCorporate CommunicationsCreative direction and design execution for all philanthropic communications, and gift card marketing TabCreative direction and design execution for all tab marketing advertisements. Key role in the redesign of the tab communication to align with the simplification and clarity in messaging that consumer research provided

Head of creative leading strategic vision, and new business development. Leading and managing cross-platform design and advertising projects, and budgets. Branding and identity design, web design and print design for national brands: Kohl’s, Walgreens, Roundy’s, Albertson’s, Hibbett Sports, SuperValue, Staples, True Value, JcPenny’s, Ethel M’s, Osco Drug. Creative direction and implementation of promotional materials, print advertisements, packaging, seasonal campaigns.

Responsible for the conceptual development and artwork executions for the Jensen, Acoustic Research, Advent and Jensen Home brands. Executed print design, advertisements, packaging, brochures, catalogs, sell sheets, brand development and collateral. Maintained client facing communication to ensure that the project is successful. Managed outside creative resources to ensure the photographic and production executions achieve project needs.

Accountable for driving the Sears brand awareness in Sears Brand Central, Homelife stores and Licensed Businesses. Design steward and visionary of each brand platform delivered through instore creative executions. Lead concept development and creative executions through team and agencies to insure consistency and adherence to project scope. Managed outside creative and photographic services by negotiating fees, creative directing, and photo directing. Lead client-facing interaction and presentations to Sears Project Managers, Creative Director and Business Unit Managers. Collaborated with production management to attend press approvals, determine schedules and milestones.

Art directed and designed Sears brand instore seasonal campaigns, brand development/packaging, fixturing presentation and business unit specific collateral. Developed and executed compelling concepts and designs for hang tags, product development, jewelry department instore communication, fixture design, seasonal campaign development, logo design. Led client-facing interaction on project presentation and scope. Ensured the creative team designed was executed on time and delivered on project needs. Met tight deadlines.

Art directed and designed multi-regional, weekly advertising inserts and ROPs.

Art directed, designed and managed the product development for licensees Western Publishing, Westclox, Spectrix Fabrics, Baker Books, Malhame/Regina Press, Hallmark, and Enesco. Product developed included children’s books, coloring books, clock collections, textile design, greeting cards, sell sheets and collectable gifts.