Kris Malmberg Email & Phone Number

Monroe, Wi

Challenged to improve production and drop ship efficiencies, reduce vendor base, improved expand private label brands, build and develop team and deliver to corporate calendar. Team of 4 direct reports and 8 indirect reports manage 270 vendors with annual receipts of $66M, 2.5M units. • Successfully navigated the ups and downs of supply chain impact during the pandemic. Cancelled and chased orders to have right inventory needed for customer. • Drove and created process efficiencies across the company and withing supply chain. Reporting and tools for the teams to use for managing vendors, strategy updates and product set-up. • Expanded Private Label and Non-branded in Kitchen, Electronics and Household relying less on National brands. • Reduced vendor base -40% while adding new vendors for white space opportunities. • Added sourcing experience and knowledge in Electronics and production newness in drop ship team. • Led and managed a team that were sent home March 2022 and did not return to office until Oct 2022. Team had high engagement and no turnover.

Monroe, Wi

This was a newly created role as the company reorganized into a more traditional supply chain model. Reduced vendor base, improved costs, built and developed new team and delivered to new corporate calendar. Team of 4 direct reports and 4 indirect reports manage 300 vendors with annual receipts of $60M, 3.3M units. • Reduced vendor base -40% while adding new vendors for white space opportunities. • Reduced cost of materials (COM%) by 140bp. • Added sourcing experience and knowledge in Footwear, Accessories and Wms Apparel with 2 new Sr. Sourcing Managers. • Developing and training team on new role, building relationships and best practices with their cross-functional team. • Led project to create new robust vendor matrix.

Monroe, Wi

This was a newly created role. Challenged to launch Women’s Apparel business, expand Footwear brands and turnaround Jewelry business. Lead merchandising for all Montgomery Wards catalogs, buyer and customer acquisition for defined categories. Additional responsibilities Women’s Accessories in Midnight Velvet and Monroe and Main. • Streamlined jewelry focusing on new key stories. Grew the bottom line +$1.2M• Launched new Outerwear brands, added Intimate apparel and introduced flannel PJ sets. Grew Wms Apparel bottom line +$500K.• Negotiated line discounts with branded footwear vendors where costs had not been challenged in the past. Grew the Footwear bottom line +$365K. • Obtain contacts, diligent pursuit and negotiated contract with New Balance. Tested Franco Sarto, Keds, GH Bass, and Steve Madden brands. Initiated product development for private label, Freshica brand. • Located vendors, secured product, launching branded sunglasses. White space in assortment that set us apart from competition. Grew Accessories bottom line +$340K. • Maximized key footwear and accessory styles adding colors and patterns creating newness. Launched test of Women’s Work wear shoe business.

Dodgeville, Wi

Directed global merchandising of uniform programs, event apparel and non-apparel from small to national clients and schools through catalog and web channels. $300MM sales annually. Managed a team of 5 direct reports and team of 13 including Merchandising, Design and E-Merchandising. Reported directly to Sr VP Business Outfitters. •Led merchandising team in winning and launching Verizon, largest account in company history ($12MM) through innovative design, stock and custom programs.•Initiated a partnership that achieved an exclusive patent license to launch innovative, affordable and gapless women’s woven uniform shirt to increase brand share for women in the work environment. •Created and managed stock, custom and non-apparel assortments across School Uniform, Small, Mid-Size and National customers. •Created new timeline processes that will lead product development to be more flexible and nimble.

Directed and oversaw merchandising of all International divisions product development and assortment for 6 European and Japanese market segments through catalog, web and retail channels. Served as US based leader representing International Point of View across all functional areas. $250MM sales annually. Reported directly to Sr VP International. •Led a restructuring and reorganization moving the European Merchandising teams in-country to be closer to market and customer. •Increased Women's unique product development to 30% of product assortment adding 6 new key product sales drivers through launch of Japanese Women's design team •Increased brand reach and sales by launching 2 websites in Europe, 4 new product extensions and retail partnership with Hankyu, Debenhams, and House of Fraser. •Worked in partnership with China based vendor to develop a fit and product assortment for Chinese customer.

Managed merchandising of entire International product development and assortment for 4 European and Japanese markets segments through catalog and web channels. Managed a team of 7 direct reports and team of 18 in 4 different countries. Reported directly to Sr VP of International. •Achieved record ebitda year and dramatically improved key performance indicators, service levels and environment through the recruitment and development of new results-oriented team and creation of culture of accountability. •Revamped and significantly improved multiple business processes using “best practices, including merchandise planning, competitive analysis and financial measures.

Lands' End

Newly created role and start-up business concept for both Land’s End and Sears. Charged with opening 150+ global stores with shop-in-shop concept. Reported directly to VP Retail Operations and Corporate Brand Strategy. •Achieved goal of creating scalable processes across functional areas in both companies within 9 months. •All stores opened on time and on budget.

Lands' End

Charged with increasing sales volume; created and launched year-round Swimwear business and new Intimates category.