Kristine Mccarty Email & Phone Number

Future Licensed Professional Counselor (LPC)

Creative Direction: Led the design of all digital and print marketing materials, ensuring alignment with brand guidelines and visual consistency across campaigns.Website Design: Managed the design of the Council’s website, incorporating audience research and usability testing to improve user experience.Program Promotion: Developed and executed strategic marketing campaigns to promote Council programs and events, increasing visibility and engagement across both digital and traditional platforms.Strategic Messaging: Collaborated with copywriters to create compelling, consistent messaging that communicated the Council’s mission effectively across all channels.Public Relations: Managed PR activities, crafted media pitches, and built relationships with regional media outlets to secure coverage and in-kind advertising, enhancing the Council’s visibility.Marketing Strategy: Designed and implemented integrated marketing strategies, optimizing campaigns across social media, digital, and traditional platforms to maximize audience reach and engagement.Social Media Management: Directed social media strategies, maintained a content calendar, executed daily posts, and engaged with audiences to grow the Council’s online community.Email Marketing: Managed the email communication calendar, ensuring timely, relevant messaging. Successfully designed and launched the Council’s e-newsletter to boost engagement.Team Leadership & Collaboration: Supervised the Webmaster, Marketing Associate, and Marketing Interns, driving the successful execution of marketing initiatives. Fostered a collaborative team environment to enhance productivity and creativity.Multimedia Content: Led video production and podcast development, distributing content across platforms, including iTunes.Analytics & Optimization: Monitored website traffic and social media performance, using data-driven insights to continuously improve user experience and optimize campaigns.

Design & Branding Expertise: Leveraged advanced skills in Adobe Illustrator and Photoshop to design and develop visually compelling websites, branded promotions, newsletters, and a variety of marketing collateral for clients across different industries, including corporate, e-commerce, and non-profits.Website Design & Development: Specialized in creating fully responsive and SEO-optimized websites that enhance user experience and improve search engine rankings. Developed front-end designs that aligned with client brand identity, ensuring a cohesive visual and functional experience across digital platforms.Data Visualization & Interactive Campaigns: Produced impactful data visualizations and interactive digital campaigns to boost user engagement. Created viral workflows and interactive elements to increase brand visibility and foster meaningful audience interactions.Email & Newsletter Campaigns: Designed and executed dynamic email marketing campaigns with custom graphic elements optimized for both engagement and conversions. Successfully launched branded newsletters that reinforced client messaging and encouraged user interaction.Branded Marketing Collateral: Developed a wide range of marketing materials, including brochures, flyers, interactive banner ads, and print collateral, ensuring consistent brand representation across all media.Client Industries: Served clients across multiple sectors, including corporate brands, e-commerce platforms, and non-profit organizations. Tailored design approaches to meet each client's unique needs, ensuring successful project outcomes and sustained audience engagement.

Maintained Brink’s Corporate Website. Designed and developed Brink’s corporate intranet. Designed user interface for all internal web applications within Brinks Armored Truck and Cash Management departments. Developed company‐wide web standards for web sites, intranet sites and web applications. Obtained 120 hours of ASP.NET & VB.NET training from Microsoft to launch new .NET web applications for Brink’s. Developed front‐end of three web applications in ASP & VB .NET for Brinks’ Cash Management Systems, Driver ATM cheduling and ATM Management. Created custom user controls utilizing ASP.NET & VB.NET.

Acted as Lead Designer and Information Architect on projects. Determined the architecture and user experience of a project by translating client business requirements and user needs into functional requirements for large, complex web‐based projects. Defined site and application functionality, navigation, and interaction, as well as analyzing user tasks and creating scenarios, developing personas, analyzing business requirements and researching competitive analysis/best practices. Developed web applications and intranet sites utilizing ColdFusion, DHTML, HTML, and JavaScript. Developed and maintain all CGI scripts using Perl.

Helped creative team build and implement web marketing strategies for SicolaMartin’s clients. Collaboratively built a dynamic web publishing application utilizing XML and Perl. Designed and developed dynamic websites, landing pages and product demos using HTML, DHTML, JavaScript and Flash for agency clients including Novell and Citrix. Designed and produced animated banner ads and rich media banner ads for clients who advertise on major hubs such as Wallstreetjournal.com, Cnet.com, zdnet.com, and wired.com. Consultant to account teams and creative teams to develop an interactive design strategy. Created web templates and web graphic standards for all agency clients.