Provided instruction on a variety of cooking techniques and skills to public classes, private parties and kids' camps. Prepped food and supplies and served as sous chef for guest chefs.

Kris utilizes qualitative research techniques (primarily via online tools) to help companies who need to know - the "why's"​ behind the "what's"​ related to their customers'​ behaviors and help them better understand their customers' attitudes, perceptions, needs, and desires. She develops content, moderates, analyzes and presents recommendations for the purpose of ideation, new product development, business expansion and/or market development. Client industries include consumer packaged goods, insurance, travel, entertainment, communication and fashion.

Kris' primary role was to provide insights to various internal client groups for the purpose of developing and driving marketing and operations strategies. She led customer intelligence efforts including online community management, customer satisfaction studies, brand tracking, as well as secondary qualitative and quantitative research studies. She managed customer analytics and consumer insights efforts, focusing on customer segmentation and behavior via internal data analysis, voice-of-customer feedback and external research.

Kris managed and moderated online communities to meet clients’ research objectives while ensuring community health and member satisfaction. The process included refining research objectives, determining incentive programs, developing, publishing and moderating content for both ideation and insight-oriented communities, and providing insight analysis for duration of community. She utilized a variety of online activities to meet objectives, build community and increase participation including stimulus exploration, chats, ethnographic galleries, polls and blogs. In addition to managing her own communities, Kris helped to lead a community research team consisting of internal staff as well as contract moderators. She provided training, support, tools and direction for team members to support their clients.Client industries included consumer packaged goods, education, communications, financial,travel/entertainment, wine/spirits and insurance.

At GGC, Kris helped to lead the strategic planning process for new business and existing clients, including developing brand and creative strategies, writing creative briefs, and translating strategies and consumer insights into actionable tools for creative, media and account management teams. She uncovered client, customer and category insights, utilizing a variety of quantitative and qualitative methodologies, for the development of positioning statements and strategies and worked closely with senior management to develop the Brand Strategy division and participated in the development of proprietary brand building tools. One of her favorite projects was developing “white papers” on generational differences related to consumer behavior, primarily focused on the differences between Boomers, X'ers and Millennials.She also developed and taught account planning training courses for agency.Clients included Delta Dental, Diamond Nuts, Fireman’s Fund Insurance, Fisher-Price, Knowledge Adventure, LoopNet, McKesson HBOC, State Fund Insurance, and Stridex.

At Round Table Franchise Corporation, Kris reported directly to the Chief Marketing Officer of this 530 unit restaurant chain, serving as the primary consumer insight specialist and contributing to five-year sales growth trend in a flat-sales category.She provided strategic planning and consumer insight support to all inter-departmental teams within the organization including Executive Committee, New Products, Company-Owned stores, Store Design and Customer Service. She also facilitated the annual strategic planning process.She oversaw an $11 million advertising budget and served as the primary contact for the advertising agencies in broadcast creative development and account planning efforts, resulting in the production of over 40 television and radio advertising executions for both brand and new products. She coordinated, moderated and analyzed qualitative and quantitative research using methodologies that included focus groups, taste tests, phone surveys, in-depth interviews, in-home studies and other ethnographic tools. She led a company-wide brand-positioning effort, involving advertising agency search, strategic planning efforts, proprietary consumer research, positioning statement creation, creative strategy development, and internal and external launch of new brand identity.She helped to develop system-wide marketing programs and tools including menu board architecture and design, frequency card program, customer feedback program and group business building toolkits. She developed content and materials for over 20 training sessions with corporate employees, franchisees and store level employees for pricing, local store marketing and new product introductions. She was also responsible for evaluating and analyzing price and discount efforts, as well as local marketing activities of individual stores. One of her favorite projects was producing a “white paper” on the impact of generational differences between Boomers and X'ers in the workforce.