Kris Schulz Email and Phone Number

• Led high-performing UX teams in developing new surgical planning software applications, collaborating with internal stakeholders to meet strict regulatory requirements and deliver high-quality products.• Streamlined UX design processes by breaking down silos and creating a collaborative design organization, working closely with Human Factors and Customer Experience to improve efficiency and user experience.• Spearheaded the creation of a new UX design system using Atomic design structure and practices, moving the work out of XD into Figma to optimize workflows for human factors.• Built the UX team's capability by conducting interviews, planning and running weekly stand-ups, mentoring design staff, and providing design guidance in consideration of HFE and commercial needs, resulting in improved team performance and greater value to the organization.• Introduced HCD (Human Centered & Stanford BioDesign) methodologies and established new design research processes, moving away from outdated Human Factors research tools to modern tools such as User Testing and Optimizely, resulting in improved research quality and more accurate insights.• Introduced CX concepts such as personas and user journey maps to define user pain points and opportunities, resulting in a more user-centric approach to product design and increased user satisfaction.• Initiated Qualtrics engagement to build Customer Experience capability and integration with internal analytics, CX, and UX teams to understand customer pain points quantitatively, resulting in better data-driven decision making and more successful product launches.• Led harmonization/product design effort for multiple surgical planning products into a "one" planner solution, resulting in improved usability, greater efficiency, and reduced development costs.

• Influenced regions in adopting a customer-centric framework and improved business results (NPS, CSAT) by providing senior-level CX leadership during Bayer Crop Science's digital transformation.• Planned and conducted regional market research to capture customer data, synthesized insights, developed service design maps, personas and customer journeys, and built a global repository of research, resulting in better-informed business decisions and improved customer experiences.• Defined and prioritized customer pain points and co-developed concept solutions to solve country-level business problems through leading country-based Design Thinking innovation workshops, resulting in increased customer satisfaction and improved business performance.• Integrated manual customer research with real-time data VoC data collection through leading the Lighthouse program, resulting in better understanding of customer needs and preferences and improved decision making.• Selected a new Customer Journey & Orchestration partner through leading a benchmarking effort to integrate Voice of the Customer data (Qualtrics/Salesforce, etc.) with journey activation platforms to provide a more clear understanding of customer needs, defining highest value opportunities to serve more customers, more completely (the right message, on the right channel, at the right time).• Developed UX product design for Bayer's Crop Science new business models/ new ventures team, resulting in successful product launches and increased revenue.• Designed and tested responsive product designs and prototypes for customer-facing agriculture applications (FieldView) through leading UX development, resulting in improved user experience and increased customer satisfaction.

• Lead the development of Industrial Design and Human Factors strategies for product development, utilizing innovative techniques to ensure user needs are met and design quality is high.• Implemented a Human Centered Design process that seamlessly integrates with J&J's new product Stage Gate Process, putting user needs at the forefront and fostering innovation to accelerate time-to-market.• Created a robust Human Factors/UX design research framework to identify insights and translate them into user needs, leveraging Stanford BioDesign and Design Thinking methodologies to create customer requirements.• Completed AAMI Human Factors for Medical Devices Training to ensure products meet regulatory requirements and are safe for users. (EC 62366, HE75, ISO 14971, ISO 13485, 21CFR, and EU MDR)

Global Sr. Marketing Manager for Customer Experience Design & InnovationAs a design lead in the Customer Experience Design group I had (3) strategic responsibilities: 1) In collaboration with product teams, apply design thinking methods of user research, ideation and iteration to ensure prioritized Amgen therapies meaningfully meet the needs of patients and providers at launch and evolve through life cycle management to improve the user/customer experience; 2) In partnership with cross-functional teams, define current & ideal state user experiences, provide customer requirements for development of combination drug delivery platforms and digital health platforms; 3) Create and pilot customized design frameworks and tools to effectively work within Amgen’s culture and in partnership with commercialization, scale design capabilities across business units and regions.• Provide design leadership to Amgen innovation teams of engineers and scientists. Represent the Voice of the Customer in the development for new combination drug delivery device and platform device programs.• Plan & oversee market/user research to uncover Voice of the Customer (VOC) insights and behaviors through Human Centered Design methods, (Design Thinking, Co-Creation, Contextual Inquiry, Workflow Analysis, Journey Mapping, Persona Development)• Plan and oversee device/interface usability testing in collaboration with human factors team.• Develop customer/marketing requirements for wearable and handheld drug delivery device platforms from user interface and injection experience to product ecosystems and digital health support services.

Healthcare UX/UI Design Lead• Developed user interface for “Standard Health Record” intended to be a national EHR/EMR standard for the US. Coupled with the concept of a “Next Generation HIE” the two would work in concert to allow the patient to own their data, reduce medical errors, reduce waste, fraud and abuse, aggregate all other patient data into one easily read document for the clinician and patient alike and be accessible on mobile smart devices. www.standardhealthrecord.org• Co-authored a white paper on Patient Matching processes with in the Department of Health and Human Services. • Advocate for UX design internally to MITRE – Introduce design tools: Design Thinking, participatory user research, User Centered Design.• Developed several FHA interoperability dashboards to measure interoperability between the 26 different departments within the FHA.• Conducted analysis of US Health Information Exchanges. (HIE) Proposed a 4 phase initiative to increase understanding, synthesize the data, create policy recommendations and develop applications to improve HIE quality, accountability and sustainability. • UX/UI Design Lead for Project Crucible – FHIR server testing tool to qualify server capability to handle FHIR specification. www.projectcrucible.org

• Managed new product design & research initiatives (Gillette, Braun and external design agencies) for some of P&G’s biggest billion dollar brands in the male and female grooming categories. (Devices, Brand Packaging Strategy & Design Language)• Creative Lead - Build a unifying design strategy and vision for Gillette’s new Design Language. (To be rolled out over the next few years addressing product, package and user experience.)• Lead a user-centered design process from upstream discovery and innovation (FEI) to product launch. (Global consumer research, insight translation and design strategy, concept ideation, product/package design and development, presentation to senior leadership.• Focus on user experience and ergonomic evaluation of hand held devices.• Design Lead for Male Grooming Lighthouse – A 15yr. future vision of the male grooming business through global consumer immersion across 6 different countries (est. value to the business $450MM). Sourced and managed external agencies, negotiated $3MM in agency fees down to $1.4MM while maintaining desired project scope and deliverables. Developed a new technology strategy to feed Gillette’s innovation pipeline.• Lead Gillette’s CMF strategy - Short to long-term vision/strategy exploring “new to the category” materials, finishes and processes to mass produce “authentic” product details.• 2010 IDSA Design of the Decade Gold Award for Venus razor handle design. (Designed Venus Embrace razor – sales of $364MM & grew to 26% market share since launch June ‘08)• Design Thinking Facilitator in the P&G Design Thinking network.