Fitness First is one of the UK’s leading privately owned Health and fitness club operators now based predominately in London. Fitness First has a clear strategy, to provide exceptional service by sincerely putting the needs of the member first, subsequently aligning to the commercial strategy of retaining every member and advancing the business. As the Head of Operations of both Central London and South West England, the commercial return achieved within this territory is the largest contribution towards an annual UK Ebitda of £17 million. This performance is achieved through proudly leading and empowering 700 plus team members to operate the most efficient health clubs within the industry. A continued key focus and ambition within my team is the true development and growth of the key leaders and business influencers across my territory. Through inspirational coaching, mentoring and sincere support, combined with clear strategy and huge positivity, the clear purpose is to create consistent, unrivalled service levels within every trading moment and customer opportunity.Through my role, I have passionately created a people culture based on Fitness First brand values & vision, which has directly returned unrivalled commercial performance.

Full operational responsibility of 15 Health clubs located across the City of London. These premium clubs represented the most profitable operating region within the UK business.

Full operating responsibility of a total of 43 Fitness first clubs over this 6 year period.

Full responsibility for the 3 most profitable flag ship Fitness first health clubs with the UK estate.

Full responsibility of 6 newly launched Retail stores around prominent sites within London and the South of England .

Full operating responsibility of 2 different retail stores over the 3.5 year period-following successful progression through the internal management programme.