Kris Wright Email & Phone Number

Beaverton, Or, Us

Beaverton, Or, Us

Beaverton, Or, Us

Footwear Leader

Beaverton, Or, Us

The NIKE Fuel Team drives energy and pushes the edges for all NIKE footwear. Serves as Sr Product Leader for NIKE. Leads Product Management cross-categorically and cross divisionally for all NIKE Brand Collaborations, Key Nike Athlete Lifestyle Footwear projects and NIKE for NIKE Special Projects. Leads the long-range strategic planning for NSW’s Innovation agenda and Consumer Insights planning. Serves as spokesman for all NIKE Executive level footwear meetings. Develops strategies for the Fuel business. Partners with Brand Marketing Team, participating in decision making by contributing ideas. Direct/In-direct reports include: 5 Product Leaders, 1 Operations Leader, 1 Executive Assistant, 1 Global Consumer/Footwear Product Director. Manages P&L. Participates in 3 cross functional teams as a Stakeholder Key Achievements• Produced Triple Digit Growth 2018• Built Nike’s Elite Athlete Lifestyle Footwear strategies, 2018 • Promoted in 2018 to VP, Global Footwear, Fuel and immediately built the strategy for the NIKE NRG product engine – Leading a fully functional team of 85• Promoted within 12 months to lead 8 strategic priorities, based on the plan designed

Beaverton, Or, Us

Key Achievements• Produced Triple Digit Growth 2017 • Led the team that designed, developed and launched Virgil’s 10• Led the team that designed, developed and launched React Element 87• Built Nike’s Elite Athlete Lifestyle Footwear strategies, 2017

Beaverton, Or, Us

Led the Product Management and Product Development teams through the product game-plan process while collaborating with design leadership. Developed and authored category strategy. Served as the category spokesman for all Nike Executive level footwear meetings. Key Achievements• Set the scene for NSW Fuel, developing strategy, planning, initiating recruiting and resource allocation

Beaverton, Or, Us

Transitioning back from Converse. Led several categoriesKey Achievement• Produced solid double-digit growth and GPM expansion on the Solar biz, one of the categories led

Beverly Hills, Ca, Us

Boston, Ma, Us

Managed team of four and oversaw all aspects of product for a $350M category. Served as the Product Leader for the Global Kids business, leading the team with product and process excellence as the key priorities to running the product game plan. Set the product vision and built the long-term strategic product plan for the category, with the category's fiscal year growth targets as the priority. Drove organizational excellence in the areas of coaching and development through daily interaction, maintaining as a primary focusKey Achievements• Built & drove strategy for second largest category at Converse• Produced double-digit growth within first year

Beaverton, Or, Us

Oversaw the product creation process for a $400M category. Analyzed product, consumer and competitive trends by researching and actively participating in studies while interacting with the category's target market. Managed integration between the product team and cross-categorical teams. Worked with the appropriate category counterparts to create and communicate the vision for the seasonal line plan. Managed the style and SKU levels to optimize productivity, margin and revenue. Served as the category spokesperson and consumer expert throughout the product creation process Key Achievements• Built Air Jordan 1 franchise strategy in 2011 AJ 1 Franchise Grew from $33M in 2012 to $68M in 2013• Briefed & launched Jordan Future and Jordan Eclipse• Grew the category’s revenue +85% from FY12 – FY14 through collaboration with Triad Team

Cultivated relationships with other Board Members, learned the whole of the business, contributed to minor decision making – no major decisions were made during this period

Us

Managed and directed the entire design and product creation process for luxury lifestyle and affordable luxury footwear brands. in sourcing and price negotiating with factories and suppliers in the Far East. Managed P&L. Developed numerous marketing initiatives, distribution strategies and merchandising programs for a wide variety of retail partnersKey Achievements • Grew brand to $1.5M in first 12 months• Formed a distribution partnership between Jhung Yuro and Headgear Inc. (the owners of Blac Label Premium, Blac Label Pink, Antik Denim and Taverniti So Jeans) in May 2008, selling 50% stake in the Jhung Yuro Footwear brand to Headgear

Boston, Ma, Us

Led entire product creation process, from strategic business planning for all RBK Music products to line planning and merchandising for the product assortment Key Achievements • Managed Men’s & Women’s G-Unit (50 Cent) Footwear Business. By using my market knowledge and implementing numerous ideas, growing the business to $40 million in year 1• Developed strategic business and line plan, which analysts forecasted would grow the business by 50% in 2005• Worked directly with 50 Cent to conceptualize and develop footwear that was, not only 100% organic to his lifestyle and meshed with his personal tastes, but also commercially viable • Managed $25 million S. Carter Collection under the RBK Music SBU, working directly with Jay-Z (Shawn Carter) from concept to commercialization on the product creation process• Became the SBU spokesperson

Boston, Ma, Us

Identified key NBA players for acquisitions and negotiated endorsement deals with their agents. Led execution of all product marketing and advertising initiatives relating to the NBAKey Achievements • Managed Reebok’s relationships with 35 NBA athletes and their representatives and governed all product-marketing initiatives related to NBA players• Led projects in conjunction with Brand Marketing, Advertising and Communications on all executions related to NBA players

Boston, Ma, Us

Primarily managed brand marketing for Basketball and X-Training Strategic Business Unit (SBU), working alongside product team with briefing, line building, and merchandising. Developed strategic marketing plans for the basketball and cross training product lines, as well. Created and implemented concepts for annual global marketing plans and was a key leader in the organization’s market research in the top twelve US markets

Boston, Ma, Us

Oversaw all of the marketing for the $90 million business. Developed communication briefs for television, radio and print advertising and strategic marketing plans for the Reebok basketball product line and also worked alongside the product team with briefing, line building, and merchandising. Conducted market research in numerous US markets

Boston, Ma, Us

Development Coordinator > PromotionSports/Urban Marketing Specialist > PromotionBegan as Sales Intern while enrolled at Clark Atlanta University

High Potential Leadership Program

Ba, Business Administration/Marketing