Leveraged big data technologies to synthesize data, extracting insights to prioritize marketing strategies that drove the highest incremental revenue

Appliance Industry• Led logic based remarketing strategy, from ideation to implementation, designed to improve brand preference and online engagement via dynamic creative• Built cross brand viewability dashboard to monitor performance against industry norms and to optimize underperforming placements, increasing in-view rates as much as 40%• Performed regression and attribution analysis for media planning, recommending channel allocation based on highest performing tactics and incremental sales opportunities

Telcom Industry• Gained vast experience in B2B and B2C awareness and direct response marketing initiatives with $10MM in quarterly spend, measuring success with behavioral and attitudinal metrics• Recommended implementing Search copy testing to supplement Display A/B tests, reaching significant results in a shorter period of time and applying learnings across channels• Expanded understanding of programmatic landscape working closely with agency trading desk, optimizing across DSPs and ad networks, producing higher returns on ad spend• Recognized as a collaborator, partnering with Account and Media teams on brand strategies, trusting data driven decisions to inform tactical media plans and learning agendas • Familiar with database matching strategies (DMP) to increase digital reach within highly targeted audiences or attribute online activities to offline sales

Automotive Industry• Designed an integrated reporting dashboard supporting presentation of media, website, and site satisfaction data. Leveraged for sales funnel analysis and maintenance queue priortization • Go-to office resource for several craft skills areas, leading a week long site analytics training for a newly created off shore team• Developed strong internal relationships with the Technology team, bridging knowledge gaps between two capabilities and entrusted client resource for backend tracking strategy

In addition to assessing internal financial controls, I took an active role, fostering community support, loyalty, and good will, appearing as the Pink Panther at company sponsored events