Kristen Allen Email & Phone Number

Eden Prairie, Minnesota, United States

Greater Minneapolis-St. Paul Area

• Social Media
• Administrate the creation & publishing of relevant, on brand, original & high-quality content for all social channels and ads
• Create, curate, plan and manage all published content (images, video, written)
• Implemented a content editorial calendar to manage content and plan specific, timely marketing campaigns for internal (sales & marketing) and external (distributors)
• Development of brand awareness and online reputation
• Integrate all channels of marketing (social media, email, print & digital marketing)

Greater Minneapolis-St. Paul Area

-Strategized and developed dynamic marketing campaigns for the worldwide leader in balloon manufacturing, with a specific focus on licensed products. -Managed product approvals, licensor communications, and internal project management to ensure successful production. -Worked within a collaborative team of graphic and creative departments to execute product.

Greater Minneapolis-St. Paul Area

- Directed ongoing development of new website, managing timelines and deliverables- Successfully launched new website and increased traffic by 80%- Created and managed new eCommerce processes - Planned and executed large trade show booths to increase sales and identify new sales leads- Composed press releases and created press kits for new products.

Chicago, Illinois

- Assisted the Executive Producer on multiple documentary films- Planned and executed large film premieres and screenings- Social media marketing to grow audience and conversation across multiple platforms- Created media lists for outreach regarding press and crowdfunding campaigns- Composed press releases and open letters to get exposure for films.

Chicago, IL

- Planned and executed events for product launches creating marketing materials and PR- Created, managed and grew all social media accounts - Updated company’s website and created marketing plans for monthly promotions- Built relationships with neighboring businesses and colleges by cross marketing and events

Chicago, IL

- Focused on growing social media platforms by using tools such as TweetDeck and HootSuite- Created media lists using Cision and wrote weekly press releases for a variety of clients- Assisted Publicists by monitoring accounts, researching potential partnerships with influencers and preparing for client’s news segments

Chicago, IL

Promoted shows at The Abbey Pub while growing their social media accounts and organizing ticket sales.

Edina, MN

Processed client files utilizing Microsoft Access and Excel. I worked to fix errors on reports and communicated to the clients to make the process more efficient.

Bachelor Of Arts (B.A.), Public Relations, Marketing Communications

Education record

High School Diploma