Marketing Services Specialist
CurrentPegasus Laboratories-PBI-Gordon Corporation- -Develop and execute trade-show strategy-Increase awareness of company brands, launch new products, and increase sales lead development.-Manage, track, and analyze the advertising and promotional expenditures budget, including making recommendations to increase spending effectiveness.-Manage and maintain the calendar for Sales and Marketing for the rolling 12-month year. Meetings include trade-shows, geographical customer meetings. -Manage all trade-show logistics, including trade-show booking, booth placement, working with third parties for booth set-up/take-down, in-booth activities, travel/lodging and lead retrieval.-Manage all meeting activities (minimum in-person attendance of six trade shows and four internal sales meetings per year). This includes developing and conducting annual training for sales people in trade-show selling skills.-Manage and coordinate the national sales meeting and regional sales meeting in conjunction with the Director of Sales and the Area Sales Managers.-Develop, administer, and manage competitive bid processes to identify solutions that conform to business and commercial requirements for all sales and marketing procurement needs.