Kris Altiere Email & Phone Number

Atlanta Metropolitan Area

Atlanta Metropolitan Area

Atlanta, Georgia, United States

Austin, Texas, United States

Charged with taking ARX to the next level with a new and innovative marketing strategy to showcase the innovation of the ARX products and build brand awareness. A key member of the leadership team who provides operational and marketing enhancements while also supporting the sales team.

Atlanta, Georgia, United States

Marketing leader for a wealth tech startup. Challenged to redefine companies marketing strategy including brand relaunch, new affiliate program, and enhanced social and content strategy. Managed marketing team, vendors, and freelancers. Established marketing budget and strategic plan. Onboarded and deployed sales enablement for sales channels. Worked with the internal development team to analyze and develop strategies to amplify website growth and make product experience improvements. Used integrated marketing strategies, including Inbound, Automation, Paid Search and Paid Social (SEM), Public Relations (PR), Affiliate, and Influencer marketing to boost customer awareness and acquisition.

London Area, United Kingdom

Tapped to steer marketing strategy and vision and collaborate with leadership and sales teams while overseeing marketing staff. Shaped and implemented marketing plan and sales enablement for direct, partner, and sales channels. Integrated cloud messaging and positioning across marketing assets and campaigns. Budget Responsibility: $1.5M Direct/Indirect Reports: 3◼Delivered explosive growth in sales in less than 6-months despite COVID-19 Pandemic – YTD 253%◼Amplified organic website and social media growth through new optimized website and integrated social media marketing strategies, including Paid Search, Paid Social, PR, and Web Design and Development◼Introduced 24/7 Live Chat and Contact Center support, implanted full enterprise CRM suite, Marketing, and Service Suite from HubSpot, and set-up complex lead nurturing series to create MQL’s for sales

Atlanta Metropolitan Area

Developed and executed strategic marketing plans to drive brand awareness, increase sales, and amplify revenue growth. Negotiated strategic partnerships with industry events and though leaders to create new revenue potential, brand exposure, thought leadership, and highest possible ROI. Budget Responsibility: $500K Direct/Indirect Reports: 15◼Architected growth strategy that skyrocketed revenues by 245% from $5.8M (2017) to $20M (2019)◼Identified and solidified 15+ partnerships, managed 10 large annual conferences, hosted four (4) training events for customers monthly, and supported 30+ industry events for sales teams◼Delivered monthly webinar and newsletter communications for customers, resulting in Social channel growth by over 25%◼Introduced marketing tracking metrics to capture ROI improvement, aid in lead capture, optimize fulfillment, customer training, and follow-up◼Built high-performing team of up to 15 creative staff while also overseeing strategy, vendors, copywriters, videographers, photographers, printers, etc.◼Diversified visitor channels and lead acquisition sources by incorporating social media, paid search, paid social, podcasts, influencers, webinars and email outreach strategies

Alpharetta, Ga

Orchestrated and drove strategic plan to generate growth in company sales by targeting customers with a variety of effective marketing techniques. Guided the creative direction of products, established the creative vision, and led the team to deliver projects in accordance with requirements and expectations. Budget Responsibility: up to $200K Direct/Indirect Reports: 15◼Collaborated and worked with 300+ medical practices and healthcare systems to improve brands through website design and strategy which grew website traffic, website UI, and advertising revenues by 20% on average

Alpharetta, Ga

Designed and developed websites, print collateral, video, presentations, and email campaigns to engage audiences and gain a deeper connection with both the company and clients’ brands.◼Mentored three (3) Designers to set the creative vision and guided the team to create multi-channel communications strategies that increased sales and grew brand visibility for clients◼Developed and implemented creative workflow processes and process efficiencies by introducing Basecamp, TimeFox for project management, and KPIs to increase accountability

Norcross, Ga

Conceptualized and implemented design solutions to meet marketing strategy plans. Designed websites, print collateral, SEO and social media strategy, and email campaign templates for the company and external client projects.◼Delivered 30+ strategic web development projects for clients requiring analysis and implementation of SEO and Social Media strategies on websites with 1,000+ pages◼Lead Designer and Project Manager for company blogs and internal social media marketing◼Designed Award-Winning client websites for: Cleveland Clinic, Baptist Health South Florida, MCG, NYP, Emory Winship, Piedmont, St. Josephs

Atlanta Metropolitan Area

Worked closely with the Creative/Marketing Director on Marketing plans, Tradeshow Preparations, Company Collateral, Creative Concepts and Designs, Website Maintenance and Design. Other responsibilities included all aspects of Prepress for Grand and Large Format Printing including scheduling photoshoots, video shoots and negotiating contract with vendors.◼Promoted to an Art Director after learning Outdoor Advertising Industry only a few months. Implemented new advertising concepts for the company

Ad Development, Website Maintenance, Brochure Development, Direct Mail, Email Marketing and various office management duties. Photoshoot coordinator for new marketing images. Built and maintained image library, photo retouching, screened and hired salon models for photoshoots and fashion shows.◼Participated in and created advertising for Atlanta's Top Ten Salon's and Fashionada, an organization and fashion show to create awareness and raise money for Melanoma Skin Cancer Research◼Awarded Most Valuable Employee 2005

Responsible for converting all advertising and marketing pieces to new corporate identity. Including redesign of all existing literature as well as creating new advertisements, brochures and trade show graphics, and negotiating printing costs as well as file preparation. Also created and managed new literature website for sales representatives to order required items for use in the field. ◼Accomplishments include the creation of literature ordering site (shopping cart), new logo and identity package for e-commerce site, advertisements in numerous industry related magazines such as Pit & Quarry and Pumps & Systems

Bachelor Of Arts, Graphic Design

Ba, Graphic Design, 3.8 Gpa