Kris Altman Email & Phone Number

Charleston, South Carolina Area

Charleston, South Carolina Area

• Responsible for comprehensive marketing initiatives for a collection of AAA Four-Diamond hotels, boutique historic inns, beachfront condominium hotels, deluxe mountain inns, resorts, and branded full-service and.
• Responsible for the oversight of marketing initiatives for 40+ hotels totaling over $110 MM in revenue
• Oversee the comprehensive and individualized development of marketing strategies and budgets for each asset within the portfolio of hotels
• Recruit, assemble, manage and continually develop a team of in-house multi-disciplinary marketing professionals
• Coordinate and execute top line initiatives alongside executive team to ensure long-term strategic success to maximize profitability for each managed asset within the portfolio
• Lead the development and creation of new hotel brands from conception to operation through a complete launch strategy

Charleston, SC

• Develop, direct and manage marketing operations for multiple hotels and outlets by utilizing various channels and mediums to drive revenue, increase brand awareness, and position each asset to excel within target markets
• Assisted in the development and continued launch of an innovative hotel brand within college markets across the country; spearheading the overall development of brand identity and cohesion, community relations, market.
• Direct and execute the marketing (re)launch of multiple hotels and outlets (restaurants, bars, coffee shops, spa and music venue) in coordination with third party agencies and vendors to drive awareness through special.
• Spearhead the development and oversight of property specific marketing plans in coordination with operational directors, revenue managers and property level executives
• Directly oversee the strategy and management of paid search and display marketing campaigns
• Develop visually compelling and content rich eNewsletters to a reach of approximately 15,000 unique emails per hotel generating an average of $12,000 - $34,000 in attributed revenue per campaign

Aspen, CO

• Manage field marketing team, third-party public relations firm, web designers, art directors, photographers, and media contacts in coordination with front-of-house departments to facilitate the promotion and sale of.
• Forecast future advertising fiscal budget utilizing resort occupancy projections and web analytics while developing marketing strategies resulting in greater demand and room/outlet revenue for desired brand demographics.
• Negotiated savings in excess of $15,000 in print and web advertising generating additional funds to expand advertising reach in current and emerging markets.
• Secured thousands of dollars in savings for creative design by producing professional in-house web and print advertisements for local, regional, national, and international publications.
• Coordinate with multiple resort outlets, media contacts, and public relation firm to cross-market events and launch products to maximize revenue potential.
• Spearheaded the creation, design, and promotion of resort specific wines in cooperation with resort sommelier, infusing hundreds of dollars in additional food and beverage revenue.

Charleston, SC

• Assisted and consulted with company founder at inception on the development, creation and streamlining of intra-office operations and growth strategies while overseeing daily business activity.
• Assisted in the brand development and messaging of an innovative business start-up concept via print, media, and web resources.
• Developed and customized information database and procedures utilizing Salesforce to efficiently track and manage information in an effective and strategic manor.
• Established company telecommunications infrastructure to integrate seamlessly with Salesforce database formulating a structured and efficient operations platform.
• Uncovered billing errors, confirmed and sustained contract compliance, and performed contract negotiations to obtain the best possible fixed expense rates for municipalities and private/publicly traded companies.
• Coordinated and communicated with senior management of municipalities and private/publicly traded companies on information, logistics, time-lines, and actualized savings.

Charleston, SC

• Managed office operations while coordinating between company President, clients, architects, Field Superintendents, Architectural Review Board, and The City of Charleston to increase revenue in conjunction with.
• Established comprehensive marketing plan utilizing web, print, and media outlets generating several clients and approximately $1.2 million in revenue.
• Initial point of contact with clients concerning construction time-lines and fiscal budget resulting in thousands of dollars in savings for client‘s construction loan interest payments.
• Coordinated between clients, Field Superintendents, and multiple construction suppliers to facilitate construction decisions and delivery logistics keeping projects on time and within budget.
• Oversaw approval process of various construction permits and design requirements through The City of Charleston and the Architectural Review Board.

Charleston, SC

• Assisted Marketing Director in advancing and refining all areas of firm marketing initiatives.
• Facilitated cross-marketing between practice groups resulting in the capture of additional revenue from current clients by identifying business needs and matching with additional services offered by the firm.
• Presented and briefed firm marketing strategy to new attorneys improving and enhancing the recognition of avenues conducive to client capture and retention.
• Planned and executed 500 person firm open-house gala celebrating new 10,500 square-foot building expansion.
• Designed and published advertisements, tombstone ads, press releases, and firm collateral strengthening the cohesiveness of firm messaging and exposure.
• Coordinated with practice groups and administrative team to keep firm website up-to-date with current information, news and awards.