Kris Burns Email & Phone Number

Greater Minneapolis-St. Paul Area

Minneapolis, Mn

Shoreview, Mn

Led a dynamic and cross functional team supporting the Purina Animal Nutrition business serving both B2B and B2C customers looking for the best solutions to raise their animals. Created a brand campaign overhaul to bring a 100 year brand into the modern age with a unified approach across all business segments. Brought a insight-driven, digital first approach to a business with traditional marketing ways. Built plans designed to deliver 1:1 customer relationships and qualified sales leads… Show more Led a dynamic and cross functional team supporting the Purina Animal Nutrition business serving both B2B and B2C customers looking for the best solutions to raise their animals. Created a brand campaign overhaul to bring a 100 year brand into the modern age with a unified approach across all business segments. Brought a insight-driven, digital first approach to a business with traditional marketing ways. Built plans designed to deliver 1:1 customer relationships and qualified sales leads through fully integrated campaigns. Show less

Greater Minneapolis-St. Paul Area

Led a team responsible for driving demand and customer engagement through promotions, partnerships, events, website, and digital relationship marketing across multiple channels including C-stores, K-12, Universities, Healthcare and Foodservice Distributors. Reported to the VP Marketing. Under my leadership our team increased email touch points by 475% and increased web traffic by 55%.

Yoplait Division Developed consumer promotions for Yoplait, Go-Gurt, and Trix yogurt. Negotiated licensing deals with entertainment properties and movie studios; developed integrated package promotion & advertising efforts on Sponge Bob and Shrek partnerships resulting in highest share gains in 2 years. Managed Yoplait’s multi-million dollar cause marketing campaign resulting in a 90% increase in the number of retailers supporting our merchandising programs.Pillsbury Bake-Off… Show more Yoplait Division Developed consumer promotions for Yoplait, Go-Gurt, and Trix yogurt. Negotiated licensing deals with entertainment properties and movie studios; developed integrated package promotion & advertising efforts on Sponge Bob and Shrek partnerships resulting in highest share gains in 2 years. Managed Yoplait’s multi-million dollar cause marketing campaign resulting in a 90% increase in the number of retailers supporting our merchandising programs.Pillsbury Bake-Off Evolved Pillsbury Bake-Off, a 60-year American classic contest, to a contemporary food content engine by developing a new brand strategy and consumer engagement plan. Increased customer support, contest entries and website traffic. Developed a sponsorship strategy and negotiated with new partners to offset contest costs.CheeriosCreated the Cheerios Spoonful of Stories cause marketing platform. In it’s 10th year Cheerios had distributed over 60 million children’s books inside boxes and donated $3.8 million to First Book. Show less

Minneapolis, Mn

Developed national Promotion Marketing plans for Red Baron, Freschetta, Tony’s Pizza brands including package & price promotions, sampling, loyalty programs and shopper marketing.

St.Paul, Mn

Worked with B2B clients at 3M, Ergodyne and Pearl Baths to develop strategic communication plans including trade shows, advertising, database marketing, sales and distribution programs. Billings increased 300% and agency growth goals and client satisfaction ratings were achieved.

Chicago, Il

Managed client relationships, served as production manager, designer, copywriter, managed budget and did primary research at this small full service agency.