Creative Designer
CurrentProvides graphic design, web development consultation, and production expertise to Durham region's largest garden retailer with a full-scale production greenhouse. Brought on to implement branding consistency throughout their retail and marketing assets and to modernize and build upon the branding identity of their family-operated business since the 1960's.Media production extends to both online and print publishing for in-store sales collateral (such as large format banners, posters, advertisements, etc.) and external marketing with local newspapers and gardening associations. Improved upon the design quality of their sales flyer packaged in the News Advertiser, with distribution reaching up to 130,000 homes in the Durham region.Project management experience includes mentorship and assisting in the supervision of fellow Marketing teammates, prioritizing completing deadlines, creating best practice guides, and supporting their successful Winter Fundraising program.Additionally, I have leveraged my personal experience in designing and building websites to provide creative consultation, conduct customer usability research, content migration analysis, and source developers for their future web development goals.