Kris Cunningham Email & Phone Number

Fort Collins, Colorado Area

• Oversee all aspects of in-house fulfillment system including customer service
• Managed team of three fulfillment specialists and three customer service reps
• Review departmental processes and implement efficiencies as needed
• Data mining and segmentation to support sales, marketing and event teams
• Prepare and manage department budget and monthly forecast

Fort Collins, Colorado Area

• Developed and managed implementation of annual audience development plan, budget and forecasts for multiple titles
• Worked with multiple third party vendors used for database, customer service, website, email, telemarketing and list rental
• File semi-annual Publisher Statements and manage annual audit

• Developed and managed implementation of annual audience development plan, budget and forecasts for multiple titles
• Built and managed twelve member Audience Services team including three direct report managers
• Oversee creation and deployment of ninety plus marketing email promotions per month and over 150 newsletter deployments each month
• Manage multiple third party vendors used for database, customer service, website, email, telemarketing and list rental
• Brought previously outsourced audience development function in-house and trained audience development team
• Developed and maintained key audience statistics and reports

• Prepare and manage execution of audience development strategy and operating plan
• Prepare and manage department budget and monthly forecast
• Oversee day-to-day department operations
• Direct two managers
• Manage multiple third party vendors used for database, customer service, website, email, telemarketing and list rental
• Performed yearly audits and reviews of all vendors

• Created, managed and executed all new business acquisition and renewal efforts including list selection, direct mail, insert cards, cover wraps and telemarketing efforts for multiple publications
• Analysis of marketing campaigns
• Prepared and executed annual circulation expense budget for each publication
• Managed third party vendors used for database, customer service and telemarketing
• Prepared manufacturing instructions for the printer
• Filed Publisher Statement and managed audit

• Planned, created, managed and executed all new business acquisition and renewal efforts including list selection, direct mail, insert cards, cover wraps and telemarketing efforts
• Tracked the success of the campaigns and analyzed the results
• Prepared and executed annual circulation budget for each publication
• Oversaw all aspects of in-house fulfillment system including customer service
• Managed third party vendors used for telemarketing and printing
• Prepared manufacturing instructions for the printer