Kris Lyon Email & Phone Number

Cumming, Ga, Us

Chicago, Illinois, Us

Lead client engagements, acting as a strategic partner and advisor to cultivate strong, trusted client relationships. Utilizing customer insights to drive innovative strategic initiatives to grow and transform brands through my knowledge of brand positing, architecture, analytics, and brand strategy. Client solution leader who serves as a consultant with account leadership teams to support the overall management of client business relationships to align with brand, consumer, and product priorities for Consumer Packaged Goods (CPG) clients.

Atlanta, Georgia, Us

Promoted to senior marketer of key accounts to build and maintain relationships with top enterprise accounts. Partnered with sales and marketing teams to set the vision and work with cross-functional and commercial teams to help build engagement models that disrupt and inspire consumers throughout their shopping journeys through packaging and retail displays. Winner of the 2022 Pioneering Brands Marketing Award for developing innovative strategies that drive growth for complex brands across key accounts. Consulted with key accounts on a range of strategic brand initiatives including brand positioning, brand architecture, and visual merchandising strategies across Sales, Digital, and Consumer. Collaborate with Creative and Project Management teams to ensure that initiatives have appropriate resources for development and are ultimately delivered on time and on budget. Trusted advisor for 18 executive- level clients on brand positioning, analytics, consumer engagements, and digital strategy to continuously evolve client brands through in-depth business, brand, and client insights.

Atlanta, Georgia, Us

Account Manager specializing in brand activation, market insights, and shopper marketing. Responsible for planning and executing key product development strategies for the food, beauty, pet care, and beverage end markets. Launched new product lines, created web pages, marketing campaigns, sales tools, and go-to-market strategies across four departments within a global, billion dollar company.Created new selling strategies to sell into QSR, Retail, and E-Commerce channels at an enterprise level. Partnered with global sales and marketing teams to drive incremental revenue through B2B and B2C account teams. Collaborated with project management teams to execute new customer events to showcase new product lines while creating digital marketing campaigns to promote the events.

Dayton, Ohio, Us

Led account management team for the largest convenience store in the portfolio while simultaneously managing all other retail partners and sales enablement team. Directed the strategy, content, and analytics to create high-impact advertising campaigns. Lead the content strategy for clients within a retail media network while partnering with innovation teams on new selling tactics to develop new revenue streams.Solely responsible for digital advertising sales creation, monitoring, and account execution. Cultivated strong relationships with C-suite executives to drive actionable insights for their brands while increasing revenue through new marketing strategies. Managed an account team while supporting sales, product, and analytics teams to design new product innovations.

London, Gb

Established the account management team responsible for digital advertising sales for a new product line within QSR and C-Store. Collaborated cross-functionally across teams to execute advertising campaigns across the largest Petro accounts within the division. Served as primary liaison for CPG and retail clients through new omni-channel sales.Advised clients on brand positioning, retail strategy, and digital ad placement to enhance the purchase journey for their customers. Partner with the design and innovation teams to develop and deliver creative assets to support 360 campaigns while conducting post-campaign briefs to land on actionable insights + recommendations for the future across channels. Appointed to head of account management division after closing the largest c-store client within the U. S. in partnership with Petro sales division.

Atlanta, Ga, Us

Key advisor to VP of Sales, contributing to the development of new marketing strategies and sales enablement tactics. Partnered with innovation teams to create new sales strategies, marketing collateral, and technology tools. Our leading innovation of a new iPad app won a technology award in Atlanta.

Bachelor'S Degree, Technical Communications

Education record