• e-Commerce: Study web metrics and formulate promotion strategies• Partnership: Explore and develop promotion partnership to extend market reach• Loyalty program: Work closely with Asia Miles to provide member-exclusive offers• Members communication: Manage eDM to regularly engage with members• Sales planning: Plan and execute sales campaign to drive business objectives• Product marketing: Communicate product launches and share best practices

e-Commerce- Launch and maintain the e-Commerce platform in Hong Kong, Japan, SEA, and Taiwan.- Analyse the site metrics (e.g. Google Analytics) and drive sales performance based on data- Run promotion campaigns (e.g. flash sales, seasonal sales) to hit sales targetSales operation and planning- Analyse sales data to observe trends and provide market insights- Formulate sales strategy and execution plan to meet business objective- Establish SOP to streamline operational processesChannel Management- Build a good relationship with sales offices to facilitate content localization- Understand sales offices’ needs and imperatives to provide necessary support - Ensure all the sales tools are available and utilised by the sales offices

Solutions marketing- Prepare go-to-marketing plan and marketing collaterals for new solutions launch- Coordinate and deliver sales briefing on product go-to-market strategies- Hold events to introduce new solutions and to generate sales lead (e.g. seminar, expo)- Liaise with business partners in joint marketing promotion- Review and propose solutions enhancement to improve customer experienceAcquisition marketing- Prepare new mobile device launch (e.g. iPhone)- Propose and execute marketing program to drive acquisition sales- Hold networking events providing business opportunities to sales team- Review with sales channels to collect feedback and refine marketing programs- Evaluate marketing program performance and effectiveness

Securities and Derivatives Network- Manage and coordinate marketing campaign to meet sales target- Analyze competitors’ offers and set-up marketing and pricing strategies- Review and initiate product enhancement to differentiate the service- Explore and develop new revenue source, e.g. network monitoring mobile applicationPayment Acceptance Solution (Octopus and Credit Card)- Manage acquisition offer to achieve a growing revenue and ARPU- Review and report market trend to senior management- Propose business initiatives and develop new business opportunities- Market communication planning and executionRoaming By-pass mobile application- Propose and define business requirement, e.g. application layout and features- Liaise with application developer to develop the application accordingly- Research and analyze similar products offered in the market

Tele-marketing- Provide product information to customers through cool-call- Prepare procedure manuals and sales performance reports- Assist the call centre manager on daily operation and admin work