DesignalPh is a dynamic design studio that specializes in utilizing design thinking principles to deliver comprehensive branding and marketing solutions specifically tailored for visionaries, start-ups and small and medium-sized enterprises (SMEs). DesignalPh studio focuses on leveraging the power of design thinking to help businesses establish a strong brand presence, and achieve their strategic objectives.

- Teaches foundation & product design subjects to Industrial Design students- Contributes to the curriculum design of BS Industrial Design to increase the number of enrollees- Handles webinars & online events for School of Design & Arts students & faculty members

- Responsible for the overall Brands Team management and direction to ensure consistent attainment of sales and minimally 20% profitability thru marketing- Responsible for P&L and budgets for private brands and oversee ROAS will be at least 200% - Develop marketing strategies and marketing plans, product potential, and marketing analysis and create a sales roadmap to motivate the sales team to generate revenue- Contributes to Summer sales target both in both B2C & B2B with creative pricing, promotion activities and evaluated each activity - Plans and execute marketing and sales plan with the inclusion of a collaborative Babyface product launch with Jamie Chua, a Singaporean Influencer and Hanjan pre-launch event at Coachella in California- Increase followers, engagement and reach by 20% MoM growth for private brands social media with sales conversion through creative performance ad campaigns- Works with different e-commerce channels like Shopee & Tiktok Shop and internal website SUMCO, in maximizing brand presence and sales conversion- Analyzes marketing funnels from both Meta Pixel and Google Analytics to ensure maximum marketing touchpoints and CTA- Analyzes gathered database and proposed CRM and remarketing strategies to lessen abandon cart and increase target reach- Works with logistics, finance and operations team in ensuring fulfillment of sales orders and customer service

- Develop and execute strategic social marketing plans to attain engraegement, reach and e-commerce KPIs- Took charge of the online catalog ensuring stock availability & quality of products included in e-commerce site which contributed to a 10% growth in total sales- Spearheaded the creation of in-house creative team and leads the production team which reduced 25% marketing spent - Developed total marketing campaigns for brand building, communications, press relations, digital marketing plans that contributed at least 5-10% incremental sales- Took full ownership of all branding campaigns from ideation & brainstorming, all the way to execution and other developments - Successfully launched an inclusive & diverse branding campaigns for SM Kids highlighting kids with disabilities & inter-racial kids- Evaluated marketing trends and new data to keep brand up-to-date with the latest global fashion marketing techniques- Lead marketing programs such as promos, tie-ups & events to support the sales team in generating 5-10% additional sales- Collaborated with the merchandising & operations team in making sure to push key items - Handled digital marketing for content creation and social media management- Conducted regular ROI evaluation of marketing initiatives in order to assess insights and key learnings for the succeeding marketing plans.Uno de 50- Successfully launched a Spanish accessory brand, Uno de 50, despite the budget and time constraints.- Acted as a liaison between the ‘Uno de 50’ HQ in Spain and SM Retail Inc. as they launched their pioneer store in the Philippines.- Built and implemented a marketing plan in order to introduce Uno de 50 to the local market while ensuring that the brand directives and standards were met.- Designed and delivered marketing training modules involving sale strategies, effective customer interface, product knowledge and campaign objectives as part of sales support

- Spearheaded the launch event of Corona Extra Beer in the Philippines- Aligned with global branding of Corona Extra beer for local execution of marketing and social media campaigns - Initiated and executed planogramming and visual display for on-trade key accounts which contributed to increase in sales of highlighted wine & liquor brands- Implemented marketing collateral request and procedures that increases efficiency of production and reduced A&P costs

- Created an effective strategy and designed an optimal implementation plan to channel-specific POSM to support the sales team- Designed a best in class and consistent commercial innovation launches and POS materials for off premise accounts aligned with global brand- Analyzed business performance and complete ad hoc requests for sales and leadership teams- Worked closely with KOLs and suppliers to ensure efficient and cost effective POS production

- Managed the Design Team under Category Management and created efficient design request processes to create & implement integrated marketing efforts- Planned a “First Moment of Truth” POS display materials to support key accounts in hitting sales targets- Produced and delivered market specific tactical product displays aligned with the category marketing team to achieve top-line sales- Collaborated with Brand Manager to develop and implement brand and marketing activation programs in alignment with global guidelines- Spearheaded the design & production of Health & Beauty Areas, Body Wellness & Baby Care Sections for different key accounts ensuring a reduce in space rentals and/or additional sales

Designs Point-of-Purchase displays, Gondolas, Exhibit booths and monitors the execution of the designs. Layouts advertisements for different clients to be installed in light boxes.November 2006 11th BUY PINOY EXPORTERS FAIR, by PHILEXPORT Designed and arranged special displays booth.May - July 2006 PRODUCT DEVELOPMENT STAFF, H&E MANUFACTURING CORPRATIONOn-the-Job Training. Designed PET bottles for clients in AutoCAD and rendered in Adobe Illustrator.