Kristen Kramer Email & Phone Number

Rochester, Ny, Us

Providing strategic marketing services to start-ups and other small tech companies looking for complementary marketing support for product and market launches. Services include: audit of existing marketing efforts, branding, market research, user persona development, competitive research, marketing strategy, roadmap development, marketing plans, content marketing, editorial calendars, budget review, coaching, and process architecture.- Balancing the workload and priorities for multiple clients concurrently while meeting key deliverable dates and demanding timelines.- Managing external timelines on behalf of clients while also maintaining my own internal timelines for business growth.

Leading the marketing strategy and execution for Immersitech’s social audio technology SDKs:Collaborate cross-team to ensure all stakeholders are aligned and the strategy coordinates with the product roadmap.Work closely with third-party vendors and agencies to stay aligned on project priorities and hit aggressive deadlines.Own Wordpress website updates, designed UX updates, and worked closely with the marketing agency to execute website changes.Conduct market research, analyze trends, and monitor competitor activity for consideration into the marketing strategy.

Rochester, New York Area

Primary owner of Soleo’s B2B performance marketing SaaS platform for our publisher and advertiser partners to manage their campaigns and monitor performance. Owned core communication around product roadmap, marketing, project status, and user growth across all stakeholders. Created a usage dashboard to track month-over-month growth and progress.Managed the requirements of multiple user personas and created customer journeys to assist in the most effective UX design.Collected user feedback and conducted market research in order to understand user needs. Utilized tools such as Appcues and Hotjar to communicate new features and understand usage and identify areas for improvement.Operated in an agile development environment, including writing user stories and managing the product backlog.Leveraged a unique perspective as both a product owner and product marketer to bridge the gap between the sales and marketing journey while aligning with engineering priorities.

Rochester, New York Area

Managed all marketing activities, including crafting an overall marketing strategy and building on the existing personality of the brand. Handled all trade show and exhibit marketing projects, including a redesign of our exhibit booth property and on-floor engagement strategies. Cross-communication with global business partners, including with headquarters in Germany. Supported sales teams with design and copywriting of sales materials, including sell sheets and presentations, as well as providing branded materials to support sales initiatives.

Fairport, Ny

Owned and managed all marketing initiatives from the ground up. Managed corporate rebranding efforts to align with evolving product strategies, including redesigning and updating marketing messaging of the corporate website to ensure cohesive storytelling. Designed marketing materials across all product lines, including sell sheets, marketing emails, and social media graphics. Created social media strategies from the ground up, and continue to manage high-level social strategy. Managed a team to ensure a cross-team unified vision, among the marketing and sales department and beyond into product development and executive teams. Worked closely with top executives, including the CEO, to ensure strong communication and understanding.

Fairport, Ny

- Supported marketing initiatives across all product lines, including our Call Generation Platform™.- Helped lead our corporate rebranding initiative, including a redesign of our corporate website.- Handled design and messaging of all marketing material, including product brochures and website graphics.- Managed conference attendance and exhibitions, including itineraries and exhibit properties.- Conducted competitive analyses to support our marketing and product management initiatives.- Collaborated with sales on lead generation.

Rochester, Ny

Assisted with the organization and operation of the RIT Honors Program by providing necessary information to students, designed advertising for Honors-run events, and organized and analyzed program data.

Rochester, New York

Supported client team by providing market research and competitive review, helped team win new business through in-depth pitch process, enhanced skills in search engine marketing, competitive analysis, social media, and shopper marketing.

Led the group of GreenHouse interns in helping with client projects, research, presentations, and in-house promotions.