ACDBE Certified

Strategic Outreach, Branding + Positioning, Public Relations and Community Relations specialist. Rebranded focus; formerly kCreative.

Pop Art: Decorating and Shaping Custom Cake Pops

Contributing writer for Craftsy/BluPrint Blog in Cake Decorating and Food & Cooking categories.• Cake Decorating has been the fastest growing of sixteen different categories offered.• Authored multiple #1 Google search hits for general cake pop “how-to” queries; written to introduce and market cake pop classes and offerings to existing audience, while acquiring new subscribers from the cake pop industry.• Authored the most viewed Craftsy blog posts in 2014, 2015 and 2016 in both Cake Decorating and Food & Cooking categories (91,000 subscribers).E-learning class instructor: Party-Perfect Cake Pops (2 hr/ 6 lesson HD video interactive class; launched Feb 2016)• Social media and email blast marketing are the primary tactics used to reach target market niches.• Over 1,800 internationally enrolled students. • Provides instruction and real-time support, in concise detail, to students.

#FoodieNews is Kris' monthly column in The Star-News that highlights delicious must-go establishments and must-try foods within San Diego's South bay communities of Chula Vista, Eastlake, Bonita and National City. Check out #FoodieNews every 3rd issue of each month.

Powerminds, Inc. is a unique action tribe, brought together by our shared philosophy and commitment to solving wicked challenges in learning for the new workforce.

Facilitates and executes multiple projects under kCreative, DBA’s Goods by kCreative and kCreative Cake Pops. Projects under kCreative Chief strategist, working with small businesses to create brand identities, authoring and executing brand guidelines; advising marketing and sales tactics, including design strategies and planning. Creates company's marketing and advertising collateral, including print, direct mail and social media content. kCreative brand is also a known San Diego Influencer and Influencer-for-hire for San Diego events and hot-spots.Projects under Goods by kCreative Freelance copywriting; providing and developing cross-marketing content for small business blogs and other social media-based outlets. Primary focus is within marketing the Baking and Food & Cooking industries.Projects under kCreative Cake PopsMarketing, driving sales, production and distribution of specialty cake pops throughout the continental United States. Industry leader and influencer for industry methods of custom production.• Extensive social media reach of 1.6 million Facebook fans, 42k Instagram followers and 1.1k Youtube subscribers since launch in 2011 (gained organically without boost or advertising dollars).• Guest speaking, instructing in Marketing 101, Q&A panelist and instructor at Cake Pop Con, the international convention held yearly for cake pop makers world-wide.• Appears on local San Diego live news segments and advanced tapings, including NBC’s Money Matters. • Appears on local and national publications and online, including ABC’s Good Morning America.

Now known as MNM, Murphy Nelson MarketingSpecializing in developing marketing and advertising strategy for crisis communication collateral; concept and design for print materials, billboards, direct mail and direct-response pieces, drafting scripts for radio advertising, drafting press releases and talking points. Facilitated research, copywriting and editing for media buys. • Notable clients: American Water-Western region (including California American Water), California Teachers Association, San Diego Municipal Employees Association, Walden Family Services

Strategized art direction and creative tactics. Commercial, B2B and marketing strategic planning done in collaboration with Client’s internal creative team. Main area of focus include creating attractive sponsorship packages, fundraising packages, media kits, and promotional items. • Notable clients: USA Sevens Rugby Tournament, Swedish-American Chamber of Commerce

San Diego Hotel & Tourism specialist.