Krisha Mehta Email & Phone Number

Atlanta, Georgia, Us

- Developed the official brand book with a 360 in depth market, competitor and brand analysis including a defined storytelling universe, customer personas, target audience, visual identity & brand codes, brand values & foundation.- Created annual & monthly marketing plans with the CEO, including expansion projects, brand redefinition & product launches.- Defined KPIs & managed multiple teams for organic social media, paid ads, PR, email, SMS, website & affiliate marketing.- Developed and executed omni channel strategies to enhance brand awareness & reach targets for marketing, PR, sales & overall targets-Managed the website on Shopify to optimise performance across 360 metrics including improved customer conversions, click through rates, cart additions, order value, retention rates, etc.-Strategised & created annual, quarterly, and monthly marketing plans with the CEO, adapting strategies to address evolving market needs including plans for sales & promotions.- Conducted A/B and multivariate testing to optimise performance across various marketing channels including emails, SMS, website redirections, bundling.- Implemented improvements to the customer journey based on market intelligence, data, and insights, especially on online marketing & the website.

Paris, Fr

- Responsible for 360 management of exclusive brand launch of Biotherm in UK including catalogue planning. target audience definition, digital boutique creation, strategizing & executing online & offline marketing plans, competitor & market analysis, launch offer & promotion planning, On site & CRM activation to generate buzz, etc to deliver a successful launch & achieve launch targets- Responsible for PR and advocacy strategizing & execution with external PR agencies through influencer marketing, press releases, press placements, etc. to achieve relevant KPIs for awareness and traffic generation- Responsible for 360 paid media planning and execution through definition of target KPIs for engagement and awareness among target audience through channels like YouTube, FB, Instagram & Tiktok.- Responsible for 360 brand management of skincare brands in Western Europe to achieve yearly sell in, sell out targets through e-retail collaboration, social media marketing, paid media planning & execution and strong advocacy campaigns (online & offline) with defined KPIs

Paris, Fr

-Involved in strategic planning of trade marketing activities for Eastern Europe based on activation plan- Prepared launch books: Forecast dimensioning with different zones- Strategized & prepared social media calendars for different retailers in multiple zones for digital activation ofkey launches- Involved in influencer strategy development & operational management of PR/influence seedings for key launches- Involved in business analysis of Sell-Out (sales) of all zones (East, Dom Tom, Africa

Mumbai, Maharashtra, In

- Responsible for achievement of top line brand revenue goals within the established investment budget by developing, implementing, managing and reporting on plans to improve KPI’s: both online & offline - Responsible for 360 management of accountable brands: Budget creation, goal setting, monitoring & reporting on performance, planning & executing brand campaigns with the help of the marketing team,etc - Responsible for development of plans & procedures to drive customer retention, drive banner growth, target customer segments & touch points through web analytics & suggest improvements

Cergy-Pontoise, Fr

Student monitor of the entrepreneurship cell at ESSECWorking on 360 marketing strategy with a focus on increasing reach via social media & digital marketing

Paris, Fr

- Worked directly under the Global MRI director of LVMH for 360 analysis of media campaigns to develop brand image & communications for various brands of the group- Created brand equities of luxury brands in the shoe sector with detailed research and analysis of qualitative & quantitative data to define competitive positioning- Presented myself the market analysis to the designer & CEO of a luxury brand to aid brand image building- Created detailed reports on media strategy in the beauty sector by compilation and analysis of media spending and earned media value figures

Paris, Île De France, Fr

Worldwide mentorship program organised by DIOR to coach 500 young women selected from different schools around the globe to help them develop their soft skills for achieving their dream career. Students are paired with a mentor, who can be either a woman or a man from DIOR, based on their mutual compatibility & shared skill set, who coaches them for a period of 6 months promoting creativity, women empowerment, confidence & other skills.

-Managing different social media accounts of the chair to enhance the digital presence of the chair's page-Creating relevant posts about member profiles & experiences of the chair seminars-Researching and creating posts about luxury industry news and trends for engaging a wider audience through social media handles

-Social media account management-Engaging in development of website & product offer-Development & execution of 360 digital marketing plans-Development of marketing content for new tie ups and product launches

Levallois-Perret, Île-De-France, Fr

Won the title of 'Best field project' as a consultant for the Kenzo perfumes project as a part of the ESSEC LVMH chair.

- Engaged in content marketing and managed the communication team for formal communication with clients being houses such as Rosy Blue diamonds, GIA and DeBeers Group.- Involved in the creation of a new premium sub brand: from STP planning, to designing the logo to enhance visual identity of the brand up to the creation of CRM guidelines.- Strategized and managed teams for the firm’s participation in international and national events: from event planning, on day execution to post event communication.- Worked upon customer personas and their summarisation for creation of new website, IOS application & product catalogue. Also worked on SEO for the website.- Enhanced the presence of the brand on digital media by creating, handling and advertising on social media accounts such as Facebook, Instagram, WhatsApp and Google Plus - Prepared an Event Manual for internal communication comprising visual identity of stall, uniformity in dress code, division of responsibilities, inventory and product requirements and customer re-engagement guidelines.

- Worked on advertising strategies & created content for marketing of events on social media- Handled collaborations and partner marketing with various retail outlets and academic organisations- Lead the team for formal communication with sponsors

- Initiated and lead the creation of product stories for the website blog to enhance consumer connect via story telling- Responsible for creation of customer personas, its summarisation for brand redevelopment and content improvisation- Enhanced reach of the brand using social media accounts like Facebook, Instagram, Twitter and led the team for customer re engagement via mails.

Msc In Management, Business Administration And Management, General

Master'S Degree, Business/Commerce, General

Bachelor Of Commerce - Bcom, Accounting And Finance