Associate- Community And Partner Success
Current-Development and execution of targeted outreach campaigns for B2B events under the division ETHRWorld by The Economic Times, leveraging email marketing, social media, and content strategies.-Market research and audience segmentation of key stakeholders, optimizing outreach strategies and enhancing event relevance.-Collaboration with cross-functional teams to create compelling promotional materials, ensuring consistent messaging across all channels and enhancing brand visibility.-Analyzing Data to track campaign performance, adjusting strategies in real-time to maximise engagement and conversion rates.-Partnerships and Effective Communication with industry influencers from organizations like Google, Mercedez Benz, PepsiCo etc., expanding network reach and enhancing credibility to attract high-quality delegates like CHROs, Directors and Vice Presidents.-Implementation of CRM systems to streamline communication and improve lead tracking and a more efficient acquisition process.-Curation of content for event landing pages and social media platforms, optimising for user engagement to drive traffic and registrations.
