-Researched innovative, sustainable materials, enhancing Neeman's leadership in responsible footwear.-Contributed towards product diversification at Neeman's, introducing new categories and designs while maintaining the brand’s eco-conscious focus.-Collaborated with cross-functional teams to align collections with market trends and brand narratives.-Contributed to strengthening the brand identity through creative design and strategic vision.-Developed product-market fit documents to highlight key features and unique selling points for consumers.

-Researched key trends in sportswear, athleisure, and sneakers for 2023 at JQR Sports.-Created concept sketches based on market analysis, acquiring creativity and trend awareness.-Gained experience in pattern making with a strong focus on precision and detail.-Managed the sample development process, gaining hands-on experience in transforming designs into final products.-Contributed to innovative footwear design initiatives within the company.

-Authored editorial articles covering significant fashion and streetwear events, demonstrating a keen understanding of industry trends.-Collaborated with emerging Indian streetwear brands such as Adidas, Birkenstocks, Hyperyno, and Urban Monkey to create promotional content, enhancing brand visibility and engagement.-Produced over 150 articles reporting on the latest sneaker and streetwear updates, showcasing a strong command of fashion journalism.-Coordinated with a team of writers to ensure comprehensive coverage of important fashion and sneaker news, fostering a collaborative and efficient work environment.-Contributed to Streetsense's reputation as a leading source of insightful and timely fashion content, leveraging creativity and industry knowledge.

Designed a collection of sneakers and T-shirts for multiple brands associated with Myntra.