-Responsible for implementation of Global Digital Marketing Strategy with focus on reach, acquisition and engagement in key fundraising member associations in region Asia.-Build capacity in digital fundraising in the member associations in region Asia.-Driving innovation and exploring new possibilities in digital marketing with member associations in region Asia.-Support digital fundraising technical set up, implementation of tools and knowledge exchange in member associations in the region Asia.-Recognize synergies with other areas of fundraising (e.g., corporate partnerships) and implementation.-Monitor regional trends and competition in the region.-Give hands on expertise and align with individual giving offline.-Drive, initiate and coordinate regional marketing campaigns in alignment with member associations in region Asia.

-Handling Integrated Digital Marketing Campaigns-Digital Media Planning-Data Mining & Predictive Analysis-Performance Marketing-ROI Focused Campaigns-Business Intelligence Preparation-Responsible for Delivery-Quality Assurance-Strategic Planning for Execution

Key Responsibilities includes:-Leading the Internet Marketing Department where I am utilizing my skills to handle projects from different verticals focusing on Search Engine Optimization, Social Media Optimization & Search Engine Marketing-Client Services and Account Management-Handling Sales and Marketing team for both Domestic & International Market-Devising strategies to drive online traffic to the Clients websites-Tracking conversion rates and making improvements to the Client websites-Developing and managing digital marketing campaigns-Utilising a range of techniques including paid search, SEO and PPC-Overseeing the social media strategy for the Clients-Managing online brand and product campaigns to raise brand awareness -Managing the redesign of the company website -Improving the usability, design, content and conversion of the company website-Responsibility for planning and budgetary control of all digital marketing-Evaluating customer research, market conditions and competitor data-Review new technologies and keep the company at the forefront of developments in digital marketing

Tangence is a digital marketing communications company where I was working as an Assistant Manager-Search Engine Services.My Prime responsibilities were:Team HandlingKeyword Research (Core Experience)Initial Analysis Reports (to close sales prospects)SEO Clients - Pay for Performance (Developing and deployment of effective and new strategies for link building & On-page Optimization)To create and work on different sales modelsResearch Work for Google Penalty effected websites and Online Reputation Management for the ClientsCoordination with Sales TeamGoogle Places OptimizationWeb Analytics- Google Analytics, FaceBook Insights, Omniture and other web analytical tools.Account Management Experience for 3 months where I have done client services particularly for US & UK clients.

• Analyzed website traffic patterns (page views, visitors, visitor path analysis, conversion, geo location, and so on) and conducted Keyword Market Research• Proficiently worked on off-page factors (search engine submission, directory submission, article submission, and blog promotions) and on-page factors (meta and title tags creation, code and content optimization, and RSS feed implementation)• Trained a team of 6 members for performing the SEO Execution• Based on good performance on the Projects, managed to get more than 95% performance rate on Elance.com